Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Pivoting from studies that emphasize the dominance of progressivism on American college campuses during the late sixties and early seventies, Lauren Lassabe Shepherd positions conservative critiques of, and agendas in, American colleges and universities as an essential dimension of a broader conversation of conservative backlash against liberal education. This book explores the story of how stakeholders in American higher education organized and reacted to challenges to their power from the New Left and Black Power student resistance movements of the late 1960s.

With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.

As Adolf Hitler’s Nazi armies threatened Europe, Democratic President Franklin D. Roosevelt urged a divided America to mobilize to defend democracy and freedom. Many Republicans accused FDR of leading the nation needlessly into war and demanded that America remain neutral. On June 20, 1940, FDR shocked the world by announcing that two prominent Republicans would take posts in his cabinet in the name of national unity.

Blitz reveals the attacks made against Trump have been the most brutal ever mounted against a sitting president of the United States. Blinded by deep-seated hatred of his person and his policies, the left even desperately tried to oust Trump in a failed impeachment bid. Horowitz shows that their very attacks — targeting a man whose mission has been to “Drain the Swamp” and “Make America Great Again” backfired, turning Trump himself into a near martyr while igniting the fervor of his “base.”

Charlie's perfectly ordinary life has been unraveling ever since his war journalist father was injured in Afghanistan. When his father heads from California to Virginia for medical treatment, Charlie reluctantly travels cross-country with his boy-crazy sister, unruly brothers, and a mysterious new family friend. He decides that if he can spot all the birds that he and his father were hoping to see someday along the way, then everything might just turn out okay.

Chatter will show you step by step how to become the person who can build intimate rapport with anyone they meet, expertly work a room, win instant friends, and project a winning image that people will flock to. This isn’t a book of one-liner conversation topics and generic "you can do it" tips that other books would have you believe will make you successful. Through my 20 Chatter principles, you will learn to master skills that will make you shine in everyday interactions.

From Robert B. Reich, passionate believer in American democracy and public servant, Reason is a guide to confronting and derailing what he sees as the mounting threat to American liberty, prosperity, and security posed by the radical conservatives, Radcons as he calls them.

Are you thinking of running for local office, but don't know where to start? Start with shaping the most important weapon in the political strategists arsenal: the human mind. This book is based on 2,500 year beta-tested and proven principles. Sun Tzu was a military strategist and General who defeated an army 10 times larger than his by using strategic agility. Sun Tzu's treatise on military strategy has been studied in business school, sports, and of course in the Military Service schools and fighting units.

A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era's most pressing challenge: how to win in a world awash in lies. The Lie Detectives is a lively and deep secret history of Democratic politics in the Trump years.

Many great books have been written about what we should believe and why, or why the Left's beliefs are flawed, but never before has a book that shows how to do what we believe. Until now. The Left has its playbook, Saul Alinsky's infamous Rules for Radicals. Now the good guys have theirs. Endorsed by a who's who of the conservative movement, we present Rules for Patriots.

Abraham Lincoln began his presidency admitting that he knew "but little of ships," but he quickly came to preside over the largest national armada to that time, not eclipsed until World War I. Naval historian Craig L. Symonds' Lincoln and His Admirals unveils an aspect of Lincoln's presidency unexamined by historians until now, revealing how he managed the men who ran the naval side of the Civil War, and how the activities of the Union Navy ultimately affected the course of history.

This book chronicles the long history of the fight for women's voting rights, beginning in 1848, with a focus on the years between 1913 and 1920 when the Nineteenth Amendment was passed. The book includes profiles of notable women in the struggle.

Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes listeners into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

Real persuasive power comes from focusing on creating context to fit the argument and audience. Communication and logic skills are a great power. You may think it’s only for those with the gift of gab or the highest IQs, but you don’t need to be a genius to learn.

Competence is the most highly valued professional trait. But it’s not enough to be competent, you have to convey your competence. World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant. With Nasher’s help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.

If you are confident that your social skills are way below your expectations, then Improve Your Social Skills should be a perfect choice of audiobook for you. Anyone can be social despite their background, age, and status. Sadly, a good percentage of people seem to lack the right skills to make them stand out of a socialization crowd. If you are in that category, you have all the reasons to smile about because the solution to your current situation lies in the information contained in this audiobook.

Les conseils solides comme le roc de Carnegie, éprouvés par l’expérience, sont restés pertinents pendant des générations, car il aborde des questions intemporelles sur l’art de s’entendre avec les gens.

Twelve-year-old Olivia Hales has a foolproof plan for winning a million dollars so that she and her little sister, Berkeley, can leave behind Sunny Pines Trailer Park. But first she has to: Fix the swamp cooler and make dinner and put Berkeley to bed because her mom is too busy to do all that. Write another letter to her dad even though he hasn't written back yet. Teach Berk the important stuff, like how to make chalk drawings, because they can't afford day care and Olivia has to stay home from school to watch her.

Emotional intelligence is crucial to succeeding in the modern world. In an economy based almost entirely on services, you need to be able to key in quickly and efficiently to the emotional states or needs of those around you. This is necessary in order to understand how to best serve not only yourself but the other person, as well.