Strategic Management

Are you ready to transform your business ideas into actionable results? Do you want to unlock the secrets of visionary leadership and drive your organization toward unprecedented success? In Turn Vision Into Reality, bestselling author and leadership expert Chris Moore presents a practical, step-by-step guide to aligning your vision with strategic execution, building high-performance teams, and achieving breakthrough results.

When the COVID-19 pandemic hit, it was clear that it would impact all of our lives in important ways and we would have to drastically change the way we communicated with one another and did business. Would we fight back against the changes and wait for the “old normal” to return, or adopt new technologies and adapt to the new way of doing things? Though the Zoom video conferencing platform was already being used by individuals and businesses around the world, the pandemic made its use a necessity, and those who embraced it and mastered it thrived.

The economic ground is shifting beneath our feet. The world is becoming more volatile, and people are understandably worried about their financial futures. In this urgent and accessible guide to the crises and opportunities that lie ahead, economist and former Governor of the Bank of Canada Stephen Poloz maps out the powerful tectonic forces that are shaping our future, and the ideas that will allow us to master them.

The standard work of Social Media Marketing Ranked among the best marketing books in the world by Bookauthority This updated and largely extended sixth edition of this global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world is essential reading in top-tier universities and a staple for both practitioners and academics. This updated volume dives deep into the evolving landscape of digital and social media marketing, including expanded sections on tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse's ...

Becoming an AI-First Organization is a strategic playbook for transforming traditional businesses into AI-powered enterprises. It goes beyond the technology to address cultural, operational, ethical, and leadership changes needed to embed AI throughout an organization. The book defines being “AI-first” as integrating AI deeply into decision-making, customer experience, and product development—not as a tool, but as a foundation.

First introduced in Anne Marie Knott's influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company's R&D capability - its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these.

Ya sea que estés lanzando un cohete o planeando una fiesta de cumpleaños, las habilidades de gestión de proyectos son fundamentales para garantizar que todo salga a la perfección. Ahora más que nunca, las organizaciones buscan formas flexibles, rentables y eficientes de lograr sus objetivos, y la gestión de proyectos eficaz es la respuesta. No solo es una habilidad en demanda en casi todas las industrias, sino que también es una de las habilidades más transferibles que puedas adquirir.

In The Strategic Leader's Roadmap, Updated and Revised Edition: 6 Steps for Integrating Leadership and Strategy, Wharton management professors Harbir Singh and Michael Useem offer a six-point checklist for today's leaders to follow. They explain how leading strategically will help managers strengthen their capacity to develop strategy and to lead its execution.

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

Be Visionary: Strategic Leadership in the Age of Optimization is a self-help, business leadership book that demonstrates to existing and aspiring leaders the positive impact of applying flexibility, creativity and decisiveness to achieve results—even in uncertain times. More importantly, this book helps leaders to understand that while business operations optimization may have value in certain circumstances, it can also adversely affect a leader's management style, his or her message and replace strategic thought with short-term focus and gratification.

Dive into the groundbreaking guide "Thrifty Triumphs," where innovation meets restraint, and creativity knows no bounds. This visionary eBook beckons the entrepreneur who dares to dream big while pocketing small, offering a compendium of wisdom and practical strategies for building a business empire on a shoestring budget. Unearth the power of the bootstrapping mindset in Chapter 1, which unveils a world where fiscal limitations are the cradle of groundbreaking success stories. Discover the tenets of lean budgeting and realistic goal setting, priming you for a venture where every cent ...

Whether you're embarking on your leadership journey or seeking to enhance your existing skills, this audiobook promises to be a compelling story. Embrace its wisdom and empower yourself to navigate the complexities of leadership with confidence and authenticity.

About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...

This book is designed for busy professionals who seek practical, real-world solutions and need them fast. It's not about abstract theories or one-size-fits-all approaches. Instead, it offers personalized strategies, real-world case studies, and engaging self-assessment tools tailored to meet the unique challenges of your work environment.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

Transform your business for tomorrow's challenges today. This groundbreaking guide, crafted at the intersection of deep expertise and cutting-edge AI, turns sustainability challenges into your next competitive advantage.

하버드는 지금까지 미국 대통령 6명, 노벨상 수상자 34명을 배출했으며 세계 정상급 문학가, 사상가, 학자들을 대거 양성했다. 실상 모든 분야의 최고봉에 하버드 출신이 있는 것이다. 말할 필요 없는 세계적인 기업가 빌게이츠, 마크 저커버그, JP 모건 체이스의 현 회장 제이미 다이언 역시 하버드를 거쳤다. '그렇다면 비즈니스 분야에서 하버드는 학생들에게 어떠한 정신과 이념을 전수할까?' 이 책은 바로 이 질문에 대한 대답이다. 그 실제 수업을 생동감 넘치는 글로 옮겨 하버드에 가지 않고도 수준 높은 강의를 듣는 것 같은 만족감을 얻을 수 있다.

In Design Any Disaster, certified emergency manager and master business continuity practitioner Patrick Hardy reveals the secrets of disaster preparedness that helped him build the largest and most successful small business and family disaster planning company in the world. He explains why: You should never, ever "remain calm" during a disaster, 99% of all disaster plans are a complete waste of time, and fancy disaster equipment and supplies actually leave you less prepared.

Embark on a journey to financial success with 'Strategic Investment: Maximizing Returns with Smart Choices.' This comprehensive ebook equips both novice and experienced investors with the knowledge and tools needed to craft a strategic investment plan, implement advanced investment techniques, and achieve their financial goals. From understanding investment fundamentals to exploring alternative investments and mastering behavioral finance, this guide offers valuable insights and practical strategies for optimizing portfolio performance and maximizing returns in today's dynamic market ...