Strategic Management

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly?

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

The One-Hour Strategy follows Martin, the new sales team lead at Waters & Flows, which attracted him because of their unique way of doing strategy. We shadow Martin as he onboards with his new colleagues, who walk him through each aspect of their One-Hour Strategy, answering his questions and addressing his reservations.

In a world where healthcare systems are on the brink of a seismic shift, The Visionary Edge is not just a book—it's a leadership playbook for tomorrow. Written by nationally recognized healthcare strategist Sumit Sharma, this groundbreaking work equips forward-thinking leaders with the models, mindsets, and foresight to lead boldly into the future. Blending compelling storytelling with enterprise-level strategy, Sharma takes listeners inside the healthcare systems of 2045, where AI partners with clinicians, decentralized care redefines delivery, and visionary leadership determines success.

Undertake an exhilarating odyssey with 'Master the Science of a Joyful Life,' as the author skillfully navigates the paradox of abundance in our existence. Through compelling revelations, envision individuals possessing numerous bedrooms, residences, or software left dormant—an eloquent challenge to the conventional belief that material abundance equates to bliss. The author fervently champions resourcefulness, propelling the narrative beyond possession to assert that authentic triumph and enduring joy spring forth from the adept utilization of available assets. This powerful guide not ...

Based on research from over 1,200 companies, including WalMart, Google, and JPMorgan Chase, this book follows real-world cases from companies where employees evolved from silent contributors to masterminds steering corporate strategies. These cases are the vanguard of a vibrant era in which workers will be the architects of their destinies, shaping not just their own careers but the entire trajectories of their organizations.

Are You a Selfless Leader … or a Selfish One? Leadership … is the word overused? Misused? Or is it misunderstood? Most books on leadership claim they have a secret … on what leadership is and how to be a great leader; how to be an influencer; a workplace-changing leader. Rarely do they—most merely echo talking the walk they’ve heard from others. Author Mike Howard talks about his walk … the Rōnin walk with what his 16 years with Microsoft as its Chief Security Officer, 22 years with the CIA, and serving as a young police officer in the Oakland Police Department generated. One ...

The statistics are sobering: 50% of new leaders are deemed ineffective, and 40% fail within the first 18 months of their role. Fortunately, the path to becoming a successful leader is paved with opportunities for growth and learning. This is a guide that offers a new way forward. Centered around the ICE Method, this book provides practical, actionable strategies for Intention, Collaboration, and Execution that will elevate your skills and maximize your impact as a leader.

In this expanded second edition, The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. Building on the original's foundational concepts—assessing resources, adapting to change, and leveraging multiple opportunities—this edition integrates contemporary insights and real-world examples, including a fresh look at the impact of artificial intelligence.

Do you keep procrastinating? Do you struggle to stay focused long enough to achieve success? Or, do you feel overwhelmed and unable to find the most effective task to focus on? If so, this Productivity Series Boxset is for you! The Productivity Series Boxset guides you on a three-to-four-week journey to skyrocket your productivity. With tips, tools, and daily exercises, you will gain clarity on your goals and be fully equipped to complete your tasks.

The standard work of Social Media Marketing Ranked among the best marketing books in the world by Bookauthority This updated and largely extended sixth edition of this global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world is essential reading in top-tier universities and a staple for both practitioners and academics. This updated volume dives deep into the evolving landscape of digital and social media marketing, including expanded sections on tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse's ...

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

ATTENTION STUDENTS: If you need to write a paper on risk management, then this is the perfect reference. It's simple, easy to understand, and right to the point. Risk management is an appealing concept due to the uncertainty that exists in many organizations. It is more important today than it ever was in the past, and that importance appears to be growing. Based on its popularity, risk management is taking center stage in the thought processes of leaders all over the world. This book focuses on risk management in organizations. It introduces six basic steps for development and ...

Higher education has arrived at a crossroads. Demographic changes, a significant student mental health crisis, and AI are just a few factors that will disrupt the industry as we know it in the next decade and beyond. Either colleges and universities figure out how to evolve alongside student needs, technology, and the labor market, or they continue to fall behind due to archaic and unenterprising processes and cultures.

In Project Management QuickStart Guide, author, speaker, trainer, and project management expert Chris Croft draws on his 30+ years of experience to deliver a comprehensive guide for would-be project managers, experienced project planners, and everyone in between.

Every leader and team can use Building Strategic Organizations to deepen their understanding of essential strategy topics. You can also use these five tools to quickly develop a robust strategic plan that aligns your on-the-ground work with your strategy, priorities, and vision. Build the strategic capacity and employee engagement of your entire workforce by making sure they know why they come to work, what is most important, and what progress is being made.

Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success - whether through personal vision, structured process, collaboration, or empowering others. The authors identify the actions and skills that distinguish strategic leadership, drawn from interviews and focus groups with over 300 leaders from around the world.

In Ruthless Consistency, Michael Canic identifies the three surprising reasons most strategic change initiatives fail: Leaders unwittingly send mixed messages that demotivate their people and undermine those initiatives; leaders focus on what they do instead of what their people experience; and leaders are not as committed as they think they are or need to be. The book then introduces an intuitive yet comprehensive model for success.

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

The 4 Disciplines of Execution provides a simple, proven formula for achieving the goals that every individual or organization needs to reach. From Marriott to the U.S. Navy, Covey and his team have worked with more than 200,000 people in hundreds of organizations to improve performance, identifying and honing four secrets of perfect execution: Focus on the Wildly Important; Act on the Lead Measures; Keep a Compelling Scoreboard; and Create a Cadence of Accountability.