Virtual Marketing

A summary and translation of the popular book "Scientific Advertising" by Claude Hopkins, published in 1928. Coming from a different era and before the digital age, Hopkins used words, which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins "Scientific Advertising " (public domain) was and still is a recommend read by many advertising geniuses than any other advertisement book.

Harper, a bookshop owner with a sharp mind and her loyal cat, Merlin, never expected to be dragged into a murder mystery. When Sage, her best friend and talented potion maker, is suddenly presumed to be the killer of her rival, Rowena, at the Mystic Market, Harper knows she can’t sit back and let her friend take the fall. As Sage’s life hangs in the balance, Harper races against time to uncover the truth behind Rowena’s death. With the clues pointing in unexpected directions, Harper must navigate a tangled web of magic, betrayal, and dark secrets before her best friend's fate is ...

Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or ...

When it happened the first time, a blind-sided Pepe Ramos sold his Harlem market to Mafia Boss Benny Marino. His former employers in Havana, the Gold Brothers recommended he relocate to Glenside in Wilson County, Pennsylvania—a mob-free, midsized city in southeastern Pennsylvania. It worked for close to ten years. In mid-October 1980 two well-dressed strangers parked their black limo, entered Pepe’s Spanish Market, looked around, bought cigarettes, and left. Convinced that the Philadelphia Mafia had sent the two strangers on a recon mission, he determined not to let it happen twice. ...

Based on the Writing for Publication classes taught by the author at Southern California colleges, this book takes you through the steps of writing with the intent of getting your work in print. The book covers newspaper writing, newspaper syndication, magazine writing, book writing, record keeping, and all the details that you should know to become a successful writer.

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

There has been a disruption in the way property is being marketed.” This quote is seen everywhere you look nowadays: In magazines, in books, said in interviews, and (seemingly) screamed in social media ads everywhere. But what does it mean to you? How does it change the way you market your business? The experts in property marketing, those that are involved in selling, rental, leasing, architecture, construction, and hospitality, are all talking about virtual reality. Everyone is talking about it, but what are they saying, and what do they mean when they say things like ‘AR’, VR”, ...

In the face of a declining commercial tax base, driven primarily by remote work and rising vacancy rates, Sid's book, "Revolutionizing Property Tax Assessment," offers a comprehensive set of strategies to address the urgent challenges facing assessment departments in major metropolitan areas. The book proposes a shift from annual to 3-year reassessments, with a valuation date set one year prior to the taxable status date, to ensure more accurate and timely market data. It also advocates for decentralized municipality-based assessment to better align with local market dynamics. To enhance ...

There are two big questions people tend to ask when they venture into podcasting; 1. How can I grow my audience? 2. How can I make money from this? Both are reasonable and logical questions. It makes a lot of sense to ask these things when you’re committing your time, energy, and resources to podcasting. Naturally, you’ll want to reach people and you’ll want to earn a return on your investment of time. I would like to suggest a third question that I think is also worth asking; 3. Does the content I’m creating connect with my understanding of my greater mission in life? Without a ...

Discover the secrets to becoming a master in the lucrative world of affiliate marketing with "The Ultimate Guide to Affiliate Marketing"! This comprehensive and engaging eBook covers everything you need to know to skyrocket your passive income and build a thriving online business. Dive into the world of affiliate marketing with an intriguing introduction that sets the stage for success. Uncover the many benefits of earning passive income and the passive income potential that awaits you! The guide then delves deep into the four tiers of niches, helping you choose a highly profitable fourth-...

This Book is for EVERY LEVEL OF TRADER. It is Geared toward Options Trading, but is easily able to use with stock trading, forex, and even crypto! We take you through ALL of the MUST KNOW Strategies of Options trading. We also give you the MUST KNOW PATTERNS AND INDICATORS FOR YOUR TECHNICAL ANALYSIS! You can't go wrong with this guide. The information in this book should easily outweigh the majority of stuff you have spent dozens of hours on video platforms and search engines trying to find. USE this guide BY YOUR SIDE TO TRADE EVERY DAY! James Nash & Mahmoud Hosny

Unlock the Secret to Attracting Affluent Clients—Without Chasing, Discounting, or Playing the Mass-Market Game. Affluent clients aren’t buying what everyone else is. They crave experiences, relationships, and brands that feel like they were built just for them. In The Power of Exclusivity, top affluent marketing strategist Mark Satterfield reveals how to create prestige, scarcity, and allure around your services—so elite clients come to you, not the other way around. Inside, you’ll discover: How to craft a brand that signals status and trust to the ultra-wealthy Real-world ...

Want to write multi-million-dollar copy faster and easier than ever?Traditional copywriting can feel overwhelming, confusing, and frustrating. Creating winning ad copy often feels like a struggle. Copywriting is tough because no one taught you how to do it quickly and easily. It’s not your fault. All the other books and courses are wrong. They mistakenly obsess over how to write. But they neglect the most important thing… what to write. What you say matters more than how you say it. And figuring out what to say to make customers buy is hard… if you don’t know how. Your real problem ...

Unlock the covert world of high-impact, low-cost marketing with "Stealth Success," the groundbreaking eBook that is set to redefine the way you approach your marketing strategy. Within these digital pages lies a treasure trove of innovative ideas and tactics that promise to infuse your campaigns with that elusive 'wow' factor, without breaking the bank. Are you ready to learn the secret language of Guerrilla Marketing? Step inside a realm where the essence of surprise provides a backbone to campaigns that resonate deeply and persist in the minds of your audience. Imagine, strategies that ...

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

An essential guide to digital marketing for any social enterprise, business trying to do good, or non-profit. Discover how to use digital marketing to get a better return on your marketing dollar, increase your profits, and improve your business's positive impact. If you are not sure if your website is good enough, have an expert tell you that every business needs to be on social media, or have run online advertising and are unsure if it worked - this book is for you. If you want to reach more people and get better results without spending a fortune - this book is for you. If you are unsure...

She was the homecoming queen who never noticed him. He's the tech billionaire she can't ignore. Bailey Parker's perfectly curated marketing career just imploded. Now she's back in Sweetsville, Vermont, hiding her unemployment and sleeping in her childhood bedroom surrounded by tiaras she no longer deserves. When she literally spills coffee all over Oliver Chen's expensive laptop, Bailey offers to help with his company's marketing as compensation. But this isn't the invisible high school nerd she barely remembers—this Oliver is confident, successful, and distractingly attractive. Oliver ...

Build a Powerful, Profitable Personal Brand—The Celebrity Way What do Oprah, Gary Vee, Kevin Hart, and Taylor Swift have in common? They've mastered the art of personal branding, turning their names into multi-million-dollar business empires. But here's the secret: You don't have to be famous to brand yourself like a celebrity. In The Celebrity Branding Blueprint, you'll learn proven strategies that A-list stars use to dominate their industries—and how you can apply them to build influence, create a loyal fan base, and generate multiple streams of income. ✔ Craft a magnetic personal ...

How to Write a Book: A Step-by-Step Guide to Crafting Your Story, Finding Your Voice, and Sharing Your Message with the World Have you always dreamed of writing a book but didn’t know where to start? How to Write a Book is your ultimate companion on the journey from blank page to published masterpiece. Whether you're an aspiring novelist, a non-fiction storyteller, or someone with a personal journey worth sharing, this guide will walk you through every step—from finding your purpose and building a writing habit, to revising, marketing, and publishing your work. Packed with expert advice...

They uncovered a disturbing network of organ trafficking. Now, they’re running for their lives. Out of a job, journalist Rhys Wilson is recovering from the injuries he suffered during his last investigation. He’s feeling particularly useless when he learns the surgery that saved his life may actually kill him. While waiting to hear his fate, a notorious and incensed fellow reporter pushes Rhys to investigate forced organ harvesting and the trafficking of human cadavers and body parts. They soon discover a black market trade that is more sinister than they could ever have imagined. When ...