
Advocacy: Championing Ideas and Influencing Others
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $24.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Tim Lundeen
-
By:
-
John A. Daly
About this listen
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea - the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
Table of Contents
- Chapter 1: The Politics of Ideas
- Chapter 2: Communicate Your Idea with Impact
- Chapter 3: Frame Your Advocacy Message
- Chapter 4: Build Your Reputation, Create a Brand
- Chapter 5: Form Alliances
- Chapter 6: Your Idea Is Only as Good as Its Story
- Chapter 7: Who's Making the Decision?
- Chapter 8: Network!
- Chapter 9: Timing Is Everything
- Chapter 10: Create Persuasive Messages
- Chapter 11: Make the Idea Matter
- Chapter 12: Make a Memorable Case
- Chapter 13: Demonstrate Confidence
- Chapter 14: Steer Meetings Your Way
Listeners also enjoyed...
-
The Prince
- By: Niccolo Machiavelli
- Narrated by: Grover Gardner
- Length: 4 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
From his perspective in Renaissance Italy, Machiavelli's aim in this classic work was to resolve conflict with the ruling prince, Lorenzo de Medici. Machiavelli based his insights on the way people really are rather than an ideal of how they should be. This is the world's most famous master plan for seizing and holding power. Astonishing in its candor The Prince even today remains a disturbingly realistic and prophetic work on what it takes to be a prince, a king, or a president.
-
-
You have to know what you get with The Prince
- By Cody Brown on 02-10-15
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
-
Good but thin
- By G. London on 01-04-20
By: Richard Rumelt
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
-
-
Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
-
The Prince
- Penguin Classics
- By: George Bull - translator, Niccolò Machiavelli
- Narrated by: Simon Callow
- Length: 3 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
As a diplomat in turbulent 15th-century Florence, Niccolò Machiavelli knew how quickly political fortunes could rise and fall. The Prince, his tough-minded, pragmatic handbook on how power really works, made his name notorious and has remained controversial ever since. How can a leader be strong and decisive yet still inspire loyalty in his followers? When is it necessary to break the rules? Is it better to be feared than loved?
-
-
Why I purchased this version
- By Amazon Customer on 06-27-21
By: George Bull - translator, and others
-
The Four Pivots
- Reimagining Justice, Reimagining Ourselves
- By: Shawn A. Ginwright PhD
- Narrated by: Shawn A. Ginwright PhD
- Length: 8 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
We need a fundamental shift in our values—a pivot in how we think, act, work, and connect. Despite what we’ve been told, the most critical mainspring of social change isn’t coalition building or problem analysis. It’s healing: deep, whole, and systemic, inside and out. Here, Shawn Ginwright, PhD, breaks down the common myths of social movements—a set of deeply ingrained beliefs that actually hold us back from healing and achieving sustainable systemic change.
-
-
Loved! Perfect for the newly minted PhD student interested in social justice
- By Tracee M. Tomlinson on 09-23-24
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
-
Needs PDF companion file
- By John L. Pinkowski on 03-07-17
By: Chris Voss
-
The Prince
- By: Niccolo Machiavelli
- Narrated by: Grover Gardner
- Length: 4 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
From his perspective in Renaissance Italy, Machiavelli's aim in this classic work was to resolve conflict with the ruling prince, Lorenzo de Medici. Machiavelli based his insights on the way people really are rather than an ideal of how they should be. This is the world's most famous master plan for seizing and holding power. Astonishing in its candor The Prince even today remains a disturbingly realistic and prophetic work on what it takes to be a prince, a king, or a president.
-
-
You have to know what you get with The Prince
- By Cody Brown on 02-10-15
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
-
Good but thin
- By G. London on 01-04-20
By: Richard Rumelt
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
-
-
Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
-
The Prince
- Penguin Classics
- By: George Bull - translator, Niccolò Machiavelli
- Narrated by: Simon Callow
- Length: 3 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
As a diplomat in turbulent 15th-century Florence, Niccolò Machiavelli knew how quickly political fortunes could rise and fall. The Prince, his tough-minded, pragmatic handbook on how power really works, made his name notorious and has remained controversial ever since. How can a leader be strong and decisive yet still inspire loyalty in his followers? When is it necessary to break the rules? Is it better to be feared than loved?
-
-
Why I purchased this version
- By Amazon Customer on 06-27-21
By: George Bull - translator, and others
-
The Four Pivots
- Reimagining Justice, Reimagining Ourselves
- By: Shawn A. Ginwright PhD
- Narrated by: Shawn A. Ginwright PhD
- Length: 8 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
We need a fundamental shift in our values—a pivot in how we think, act, work, and connect. Despite what we’ve been told, the most critical mainspring of social change isn’t coalition building or problem analysis. It’s healing: deep, whole, and systemic, inside and out. Here, Shawn Ginwright, PhD, breaks down the common myths of social movements—a set of deeply ingrained beliefs that actually hold us back from healing and achieving sustainable systemic change.
-
-
Loved! Perfect for the newly minted PhD student interested in social justice
- By Tracee M. Tomlinson on 09-23-24
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
-
Needs PDF companion file
- By John L. Pinkowski on 03-07-17
By: Chris Voss
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- By: Eliyahu M. Goldratt, Jeff Cox
- Narrated by: uncredited
- Length: 11 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
The Goal - still relevant today
- By Wooden Nichols on 05-03-15
By: Eliyahu M. Goldratt, and others
-
Think Again
- The Power of Knowing What You Don't Know
- By: Adam Grant
- Narrated by: Adam Grant
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn.
-
-
Only Good if you've never questioned anything.
- By Victor Alvia on 02-10-21
By: Adam Grant
-
Leading Change
- By: John P. Kotter
- Narrated by: Oliver Wyman
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.
-
-
A Key Resource for Any Change Leader
- By Marty on 10-24-12
By: John P. Kotter
-
The Gifts of Imperfection, 10th Anniversary Edition
- Features a New Foreword
- By: Brené Brown
- Narrated by: Brené Brown
- Length: 4 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
For more than a decade, Brené Brown has found a special place in our hearts as a gifted mapmaker and a fellow traveler. She is both a social scientist and a kitchen table friend whom you can always count on to tell the truth, make you laugh, and, on occasion, cry with you. And what's now become a movement all started with The Gifts of Imperfection, which has sold more than two million copies in 35 different languages across the globe.
-
-
Anecdotal drivel
- By Megan M. Jeffries on 11-14-20
By: Brené Brown
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
The Art of Thinking Clearly
- By: Rolf Dobelli
- Narrated by: Eric Conger
- Length: 7 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.
-
-
Major Downer
- By Daniel Ales on 01-22-20
By: Rolf Dobelli
-
The Alignment Problem
- Machine Learning and Human Values
- By: Brian Christian
- Narrated by: Brian Christian
- Length: 13 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.
-
-
Required reading for any AI course
- By ehan ferguson on 11-16-20
By: Brian Christian
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- By Rebecca Savage on 01-05-15
-
How to Win at Anything
- Strategies for Building and Maximizing Your Influence
- By: Jo Owen
- Narrated by: Norman Dietz
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.
-
-
Extremely valuable insight for anyone in corporate
- By Chelsea on 03-02-21
By: Jo Owen
-
The Organized Mind
- Thinking Straight in the Age of Information Overload
- By: Daniel J. Levitin
- Narrated by: Luke Daniels
- Length: 16 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel - and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time. With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives.
-
-
Finally a book about productivity that delivers!
- By Oliver Nielsen on 09-16-14
-
Switch
- How to Change Things When Change Is Hard
- By: Dan Heath, Chip Heath
- Narrated by: Charles Kahlenberg
- Length: 7 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
Even Better Than Made to Stick
- By Jeremy Devens on 02-24-10
By: Dan Heath, and others
-
Negotiation Genius
- How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
- By: Deepak Malhotra, Max Bazerman
- Narrated by: Fred Sanders
- Length: 11 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.
-
-
Pragmatic & Powerful Negotiation Methodology
- By Martin Fierro on 09-30-16
By: Deepak Malhotra, and others
Critic reviews
What listeners say about Advocacy: Championing Ideas and Influencing Others
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Gerardo A Dada
- 08-26-13
Practical advice for anyone in business
I had the privilege of attending one of professor Daly's classes at UT Austin, where he is a favorite among students, and for very good reason.
Novices and experts will find in this book excellent, practical advice that will help them advocate their ideas and projects in any function at work or in their personal life. This is not a book about a central idea or one that tries to sell you into a consulting practice - it is a collection of stories, techniques and strategies that will help anyone succeed.
I am recommending it as a must read to everyone on my team at work.
My only regret is the narrator, which is OK but not as fun energetic and engaging as professor Daly is in person. I guess I had high expectations. Still, an excellent listen. You may want to have pen and paper handy while listening to this one.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
-
Performance
-
Story
- Mehdi Maujood
- 08-13-21
Eye-opening read with great examples
I believed that good ideas sell themselves - I was dead wrong. This book changed my perspective and was one of those rare books that I feel I would need to keep coming back to.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Robert Gomez
- 02-11-19
jackpot of golden nuggets
this book has made me realise I was selling my ideas all wrong. put this book in my worth a relisten folder.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Jon
- 02-28-15
Great book, could use better voice
The title of this work should have been titled commonsense things you know but didn't know you know. Great read, great advice. Highly recommend. The audio voice is rather mundane. Read the book if you have time.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!