At 12 years old Brad Sattin wrote a neighborhood newspaper to 'TELL STORIES' about his friends. He knew what he wanted to do for a career and for his passion. He wanted to uncover and tell stories that would be "fair and accurate". His began to "do" what "Most People Don't" and started looking at the stories from the lens of where everyone else was "not looking".

As he grew up, he would focus his passion toward building his career, including an internship with Dan Rather and even toward winning 4 Emmy Awards.

Brad, after a 30-year career as a reporter/news anchor, now partners at Focus Media Services. His story narrates the rigorous path of a TV journalist, filled with long hours, self-doubt, and the real-life impact of experiences covering both heartwarming and tragic stories. Through personal reflections and anecdotes, including on-air blunders, failed job transitions, and running marathons, Brad sheds light on the power of authenticity, kindness, and resilience.

Key lessons include overcoming fears, the significance of persistence and improvement, and appreciating one's own achievements in real-time. The script serves as a testament to the journey of personal and professional growth by embracing authenticity in storytelling and the positive impact of small gestures in interactions.

More about Focus Media Services here:

https://focusmediaservices.com/

More about Most People Don't here:

https://mostpeopledont.com