In the latest episode of The Radical Global Marketing Podcast, we sit down with Saul Hudson, Co-founder and Managing Partner of Angle 42.

With decades of experience as a communications leader—most notably as General Manager, Americas at Reuters News—Saul specializes in helping cutting-edge technology companies craft compelling narratives that resonate with mainstream media, financial industries, and global audiences.

Angle 42 is a strategic communications consultancy specializing in helping exponential growth technology companies achieve their goals. With deep expertise in bridging the gap between the technology sector, mainstream media, and financial industries, Angle 42 provides tailored advice to craft compelling narratives, educate audiences, and build credibility. Whether it’s blockchain, AI, or other frontier technologies, Angle 42 empowers businesses to transform complex ideas into powerful stories that drive impact and growth.

In this episode:

• Educating the Market: Many blockchain and exponential growth tech companies face the unique challenge of being at the leading edge. Their products and services are often unlike anything seen before, requiring an educational component to their communication strategies to bridge understanding gaps.
• From Genius to Storytelling: While many technologists are bona fide geniuses in their fields, they may not excel at telling their stories. This is where strategic communication support becomes critical in translating complex ideas into compelling narratives.
• Building Bridges Between Worlds: Saul highlights the importance of connecting the tech sector with mainstream media and financial audiences, enabling innovation to be understood and embraced on a broader scale.
• Overcoming Communication Challenges: He shares actionable advice for tech companies navigating the ever-evolving media landscape, including how to stand out in a crowded space.
• Strengthening Media Relationships: Practical tips on how to foster trust and build lasting connections with journalists, helping to amplify brand visibility and credibility.