In the latest episode of The Radical Global Marketing Podcast, we sit down with Saul Hudson, Co-founder and Managing Partner of Angle 42.

With decades of experience as a communications leader—most notably as General Manager, Americas at Reuters News—Saul specializes in helping cutting-edge technology companies craft compelling narratives that resonate with mainstream media, financial industries, and global audiences.

Angle 42 is a strategic communications consultancy specializing in helping exponential growth technology companies achieve their goals. With deep expertise in bridging the gap between the technology sector, mainstream media, and financial industries, Angle 42 provides tailored advice to craft compelling narratives, educate audiences, and build credibility. Whether it’s blockchain, AI, or other frontier technologies, Angle 42 empowers businesses to transform complex ideas into powerful stories that drive impact and growth.

In this episode:

• Educating the Market: Many blockchain and exponential growth tech companies face the unique challenge of being at the leading edge. Their products and services are often unlike anything seen before, requiring an educational component to their communication strategies to bridge understanding gaps.
• From Genius to Storytelling: While many technologists are bona fide geniuses in their fields, they may not excel at telling their stories. This is where strategic communication support becomes critical in translating complex ideas into compelling narratives.
• Building Bridges Between Worlds: Saul highlights the importance of connecting the tech sector with mainstream media and financial audiences, enabling innovation to be understood and embraced on a broader scale.
• Overcoming Communication Challenges: He shares actionable advice for tech companies navigating the ever-evolving media landscape, including how to stand out in a crowded space.
• Strengthening Media Relationships: Practical tips on how to foster trust and build lasting connections with journalists, helping to amplify brand visibility and credibility.

Daniel Edward Rosen is the founder of DER Strategies, an exciting new content marketing consultancy launched earlier this year. Prior to founding DER Strategies, Daniel spent 9 years as Editorial Director for SJR, a leading content consultancy and part of WPP.

Daniel has led strategy, editorial direction, account management, and content creation for several Fortune 500 companies in the tech and finance spaces. As a hugely experienced writer, editor, and journalist, Daniel's writing has appeared in Esquire, The New York Times, and New York Magazine, among others.

DER Strategies is a content consultancy that works with brands, creative agencies, corporate newsrooms, and C-level executives across a broad range of industries to help them craft messaging and stories that resonate with their audiences.

In this episode:

• The Journalism Foundation: Dan reflects on his time as a journalist covering New York City’s vibrant and complex landscape. He explains how the rigor of hard journalism laid the groundwork for developing high-quality branded content.
• Shifting to Marketing: We explore the challenges Dan faced transitioning from journalism to content marketing, including the evolving relationship between marketing and communications teams.
• Training for Content Strategy: Dan highlights lessons learned from his hard news days and how they informed his approach to branded content and thought leadership. He shares his work with Fannie Mae—explaining how thought leadership helped rebuild trust post-financial crisis.
• The Value of Content Audits: Dan discusses the importance of profiling target audiences and conducting thorough content audits. He shares how working closely with sales teams provides invaluable, unfiltered customer insights.
• Founding DER Strategies: We dive into what inspired Dan to establish his consultancy and get his thoughts on the evolving future of branded content.

Finally, shout-outs to:

Sarah Parada – Fanie Mae

Alex Jutkowitz – Founder of SJR

Matthew Van Dusen, Gabe Gold and Mitch Stoller – Literate AI

Steve Hirsch and Evan Leatherwood – Hirsch Leatherwood

Marketing academic and serial entrepreneur, Terence Tam is the founder and CEO of Radical Marketing, a specialist marketing agency that helps top-tier coaches and professional expert speakers scale their businesses through webinar, seminar, and lead-gen marketing.

Before moving to the corporate side of marketing, Terence was a lecturer, tutor, and researcher at Griffith University in Australia, where he specialized in internet marketing.

Based in Borneo, Terence shares his experience as a marketer, marketing academic, and business owner. In this episode, he discusses:

1. The Radical Approach to Marketing: Terence Tam shared the innovative strategies Radical Marketing uses to help coaches and speakers scale their businesses, including the unique "blitzvertising" methodology for testing and refining marketing campaigns.
2. Navigating Industry Challenges: Insights on overcoming heightened competition and audience skepticism in the coaching and seminar marketing space, with an emphasis on clear differentiation and credibility.
3. Pivoting During COVID: How Radical Marketing successfully transitioned from seminar-focused strategies to webinars during the pandemic, highlighting adaptability and long-term growth.
4. Personal Branding & Niche Marketing: Terence stressed the importance of distinctive personal branding and targeting niche audiences for greater impact and resonance in a crowded market.
5. Future Plans & Scaling Challenges: The agency's aspirations to explore new industries like dental marketing while maintaining its customized approach to the coaching sector, and the ongoing challenge of reducing reliance on founder-driven strategies.