• Redefining Demand Generation: A Revenue-Centric Approach to Driving Growth ft. Irina Jordan

  • Jan 14 2025
  • Length: 32 mins
  • Podcast

Redefining Demand Generation: A Revenue-Centric Approach to Driving Growth ft. Irina Jordan

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  • Summary

  • This episode dives deep into redefining demand generation through a revenue-centric lens. We’ll explore what it takes to build a holistic, 360-degree demand gen strategy that not only fuels new pipeline but also strengthens retention and expansion efforts.

    Our guest today is Irina Jordan. Irina is the head of Demand Generation at Chowly. She drives Chowly's business growth by developing and executing strategies that increase the market presence and generate demand. She is also a member of GTMFund, WomeninRevenue and Pavillion.
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