This episode dives deep into redefining demand generation through a revenue-centric lens. We’ll explore what it takes to build a holistic, 360-degree demand gen strategy that not only fuels new pipeline but also strengthens retention and expansion efforts.

Our guest today is Irina Jordan. Irina is the head of Demand Generation at Chowly. She drives Chowly's business growth by developing and executing strategies that increase the market presence and generate demand. She is also a member of GTMFund, WomeninRevenue and Pavillion.

Explore how a data-driven approach, combined with inclusive leadership, can transform GTM strategies into scalable, sustainable frameworks.

Our guest today is Barbara Merola Pawar. Barbara is the VP Sales & GTM, US Northeast at Avanade. She is a Fortune 100 strategic growth executive with 20 years track record of leading and motivating teams to outperform quotas and break down barriers in highly competitive markets

This episode unpacks the Flywheel methodology, explore how it differs from the traditional funnel, and discuss the leverage points across departments that can fuel full-funnel revenue impact.

Joining us today is Anil Somaney. Anil is the worldwide head of RevOps at island. He is a senior GTM executive known for delivering complex transformational business initiatives with proven results.