Built to Sell
Creating a Business That Can Thrive Without You
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Narrated by:
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Erik Synnestvedt
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By:
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John Warrillow
About this listen
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
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Ahead of the Curve
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Overall
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Performance
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Story
In 2004 Philip Delves Broughton abandoned a post as Paris bureau chief of the London Daily Telegraph to join 900 other would-be tycoons on the Harvard Business School's plush campus. With acute and often uproarious candor, he assesses the school's success at teaching the traits it extols as most important in business: leadership, decisiveness, ethical behavior, and work/life balance.
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On one breath.
- By Atkins on 05-17-22
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Nothing to Lose, Everything to Gain
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Overall
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
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Scale
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
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The Automatic Customer
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
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Good in a Room
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
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The Customer Service Revolution
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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What listeners say about Built to Sell
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 12-15-17
Built To Sell - Good Content, Distracting Delivery
While I picked up some good information from the contents of the book, the narration was so poor that I had to re-listen to each chapter because the performance was so amateur and affected that I found myself getting distracted from the delivery.
I would recommend the hard copy of the book and steer clear of the audio version.
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- Nicolai Mihailiuc
- 11-02-16
I realized, I was goin in a wrong dirrection...
Any additional comments?
To build a #scalable #company you must understand how your buyers think and from now to build a company what they will want to #buy.
#tagsgiving, #sweepstakes
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- Amazon Customer
- 01-12-17
Great primer on selling your business
I loved listening to the fictional story, lots of ideas I never thought of before, so I highly recommend listening to this
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- Kamran
- 12-16-11
Highly Recommended Reading for Business Owners
Every once in a while a book comes along that makes you question your convictions. "Built to Sell" made me question the way I have been running my business for 6 years. It was a Godsend and I recommend it to every small business owner.
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- Lee Isaacson
- 03-15-18
Just a little long.
Maybe look up a summary or something instead. Some important points but length not justified
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- Paul D
- 06-07-18
Great insight
Recommended to those entrepreneurs that aren't focusing on the exit strategy. It covers the basic focusing topics for a well thought out exit focus
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- Jason Allesandro
- 11-19-17
Awesome
awesome book. love the format as well. I plan on using this guideline from day one of running my own company. thank you
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- baziegler
- 01-17-20
Great story. good for any entrepreneur
loved the story... the reader I didn't enjoy as much but I got used to it
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- Brandon
- 01-29-21
the reader is positively AWFUL.
the story is a great message, but the guy reading is horrible. i couldn’t even make it past the first 3 chapters because that guys voice makes me want to stab my ear drums. i wish audible gave refunds on credits. i feel bad for that guys wife!
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- Enrique
- 05-13-21
Brings a new perspective
This title was a great listen, the story is fabricated with real life examples of guidance. Overall very insightful and helpful tips included
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