Crea Sneakers [Shoe Maker]
Cómo crear una marca global [How to Create a Global Brand]
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Narrated by:
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Antonio Raluy
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By:
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Joe Foster
About this listen
Crea sneakers: cómo crear una marca global
La notable historia de cómo, empezado con una pequeña fábrica en Bolton, Joe Foster convirtió a Reebok en una de las marcas deportivas más famosas del mundo.
Desde finales del siglo XIX, la familia Foster ha hecho a mano zapatos para correr, abasteciendo a atletas como Eric Liddell y Harold Abrahams —luego inmortalizados en la película Chariots of Fire—, y ha surtido de calzado a la mayoría de los clubes de la Football League. Sin embargo, una disputa familiar entre el padre y el tío de Joe Foster sobre la dirección del negocio lo llevó, junto con su hermano Jeff, a crear una nueva empresa inspirándose en el éxito de Adidas y Puma. Así nació Reebok.
Al principio, el dinero era tan escaso que Joe y su esposa tuvieron que vivir en su destartalada fábrica. Ahí, se vieron obligados a colocar la maquinaria en el borde del taller porque el piso era tan débil que, de haberla colocado en medio, podría haberse derrumbado. Luego de este comienzo difícil, empezó a surgir un nuevo jugador importante en el campo del equipamiento deportivo, sustentado en la visión de marketing de Joe. En los años ochenta, Reebok se convirtió en un fenómeno global al ser una de las primeras marcas que aprovecharon el potencial de la moda aeróbica inspirada por Jane Fonda. Pronto, los Reebok se vieron en las alfombras rojas de Hollywood e incluso en la película Aliens, donde Sigourney Weaver usó un par de Reebok Alien Stompers.
Al igual que el bestseller internacional Shoe Dog, de Phil Knight, fundador de Nike, Crea sneakers es una poderosa historia de triunfo contra viento y marea que revela los desafíos y sacrificios inherentes a la creación de una marca líder en el mundo. También es la historia de cómo una pequeña empresa local puede transformarse, con los productos y la visión correctos, en algo mucho más grande.
Please note: This audiobook is in Latin American Spanish.
©2020 Joe Foster (P)2022 Audible, Inc.Listeners also enjoyed...
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- Unabridged
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In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.
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Title should be: "reckless egomaniac tells lies"
- By ross on 03-01-17
By: Terry Grosz
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The Spartan Way
- Eat Better. Train Better. Think Better. Be Better.
- By: Joe De Sena, Jeff Csatari
- Narrated by: Christian Rummel
- Length: 4 hrs and 12 mins
- Unabridged
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Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.
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Don’t know what to think...
- By bakaDOH! on 07-20-19
By: Joe De Sena, and others
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Horses Never Lie, 2nd Edition
- The Heart of Passive Leadership
- By: Mark Rashid
- Narrated by: Dan Lawson
- Length: 7 hrs and 6 mins
- Unabridged
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A revolutionary approach to the techniques of working with horses, by a renowned instructor. In Horses Never Lie, renowned horse trainer Mark Rashid challenges the conventional wisdom of "alpha leadership" and teaches the listener to become a "passive leader" - a counterpart to the kind of horse other members of a herd choose to associate with and to follow. Applying Rashid’s principles and techniques helps cultivate horse personalities that are responsive and dependable regardless of the rider.
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Robotic reading
- By Julie Lynn on 05-08-15
By: Mark Rashid
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Ball Four
- The Final Pitch
- By: Jim Bouton
- Narrated by: Jim Bouton
- Length: 18 hrs and 39 mins
- Unabridged
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When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.
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Three Ten Year Updates Give Bouton a 5th Star
- By Byron on 08-09-12
By: Jim Bouton
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The Other Talent
- The Curiously Complex Role of Mental Health in Athletic Greatness and Why It's Never Too Late to Harness Your Potential
- By: Matt Fitzgerald
- Narrated by: Gregory Abbey
- Length: 8 hrs and 11 mins
- Unabridged
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On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.
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Excellent
- By CC Coach Mike on 12-18-24
By: Matt Fitzgerald
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Madden
- A Biography
- By: Bryan Burwell
- Narrated by: Mark Moseley
- Length: 8 hrs and 33 mins
- Unabridged
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Several years after his playing career was cut short by injury before it had a chance to really begin, John Madden was hired as an assistant coach by the Oakland Raiders, one of professional football's most iconoclastic franchises. Two years later he was named the team's head coach and proceeded to lead the Raiders to five championship games in his first seven seasons. Following years of heartbreaking losses in some of history's most memorable games.
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Essential For Raider And Madden Fans
- By MovieGuy on 03-08-16
By: Bryan Burwell
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Conscious Coaching: The Art and Science of Building Buy-In
- By: Brett Bartholomew
- Narrated by: K Foster
- Length: 9 hrs and 32 mins
- Unabridged
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In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.
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Narration was distracting.
- By 4-Pack on 01-24-18
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Twisted
- The Story of Larry Nassar and the Women Who Took Him Down
- By: Mary Pilon, Carla Correa
- Narrated by: Mary Pilon, Carla Correa
- Length: 5 hrs and 17 mins
- Original Recording
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In early 2018, Larry Nassar, the former doctor for USA Gymnastics and Michigan State University, was sentenced to serve out the rest of his life in prison after pleading guilty to a variety of sex crimes. New York Times best-selling author Mary Pilon and Carla Correa chronicle the scandal from its inception, tracking the institutions that Nassar hid behind, the athletic culture that he benefited from, and the women who eventually brought him to justice.
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The Truth as told by the Survivors
- By DKMarkham on 07-27-19
By: Mary Pilon, and others
What listeners say about Crea Sneakers [Shoe Maker]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-19-24
Persistencia y pasión
Joe Foster, un grande visionario global. Nos enseña cómo es trabajar apasionadamente para hacer de tu visión de empresa y marca una realidad. Pero el amor por ver que tu propósito, la compañía que creaste, tu legado, siga su elevándose, te puede llevar a tomar las más difíciles y drásticas decisiones en la vida, como lo es, desprenderse de ella y ponerla en otras manos que consideras las apropiadas para que siga elevándose llegando más allá de lo que imaginaste.
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Overall
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- Eva Hernandez
- 05-10-22
Genial historia
Es una historia inspiradora no solo para empresarios sino para cualquiera que piensa y sueña en grande. Lo recomiendo mucho.
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