Design Thinking
A Modern Approach for Making Crucial Business Decisions, Create Great Products and Manage Successful Startups and Companies
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Narrated by:
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Chad Shoppa
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By:
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Steven Branson
About this listen
Do you want to know the modern approach behind the most successful businesses to apply it to your own company? Then keep reading.
Are you a start-up founder and need to know how to jump-start your product or services sales? Would you like to improve one or more aspects of how you operate your business to give it a competitive edge?
If you answered "Yes" to any of these questions, here's there is something very useful for you.
The successful businesses have the voting power of their customers behind them. These companies know what their customers want and follow a system to achieve their objectives. Sadly, not many companies understand this.
The highly coveted companies follow the process of design thinking. This enables them to work in collaboration with their customers in developing products or their employees if they seek to improve internal corporate processes. Also inherent in the process is the idea of design iteration where processes and systems are open to continuous improvement.
Design Thinking was made to guide you through this innovative philosophy so you can apply it within your work for a great outcome, even if you are new to this concept.
Here's a preview of this helpful book and what else you'll discover:
- What design thinking is, how it works, and how it can benefit you
- How to conduct research, the different approaches, and always asking "Why"
- What you need to know about business strategy and customer experience design and how to implement them
- Why designing for change is the most critical aspect in the process
- And much more!
Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.
This indispensable book will help you in understanding and making use of it.
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- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
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- Narrated by: Micah Solomon, Sean Pratt
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
- By Nick Morgan on 04-30-13
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
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Be Our Guest
- Perfecting the Art of Customer Service
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- Narrated by: Barry Abrams
- Length: 5 hrs and 26 mins
- Unabridged
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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Too long and repetitive
- By M. Decker on 03-11-16
By: The Disney Institute, and others
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The Referral Engine
- Teaching Your Business to Market Itself
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
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- Narrated by: John Jantsch
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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What listeners say about Design Thinking
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- h.ejk
- 01-21-23
narrator robot reads all typos
There are too many weird grammatical errors and words in some of the chapters, which the narrator reads robotically as if they made sense. The value of the content overall is low.
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- Amazon
- 03-21-24
Zzzzzz
The voice over is robotic and readings Puts me to sleep. Alot of useless data and information.
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- Alfred
- 09-05-23
MBA Mumbo Jumbo
There are a few glistening nuggets of wisdom in this book. But steel yourself to pick through the MBA mumbo jumbo.
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- Timothy J Eveleigh
- 09-17-22
Written by AI or maybe translated from another language?
This book is written in some hybrid version of English - perhaps by an AI? It feels like the text was translated to a foreign language and then back into English. Unfortunately, the content is great but is buried in gibberish and weird jargon. I’m an engineer so I may not get that this is how business people actually speak. Tip: listen to it at a 1.5x speed to get through it quicker; you won’t miss much.
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1 person found this helpful
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- Dayv
- 04-20-21
English Version is awful
This is a terrible audiobook, don't waste your time. It is not going to tell you information that isn't already blatantly obvious in the real world. The English translation is indecipherable and the script must have been converted using AI or some other faulty methodology. The grammar is painful to listen to. The reading is bland and robotic as well (maybe also AI?). Worst audiobook of its category on Audible. Wish I could get a refund.
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1 person found this helpful
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- Andrew Robbins
- 02-21-23
extremely poor quality. do not pay for this
not sure how this book was made, but it seems like the transcript was created automatically, and resulted in multiple typos in each sentence. not silly errors, but completely wrong words that are impossible to connect to the original wording. seriously amazed that Amazon/audible permit this low quality content on the site.
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- AC
- 11-19-20
Not Authentic
This book cannot be an authentic version. The English is choppy and words used are inconsistent with the complex theories presented. I am getting a refund.
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- Casey
- 12-17-24
Completely Incomprehensible
This book started off alright, but they'd occasionally say a word or phrase that didn't make any sense. Slowly, however, it descends into absolute madness. I started asking myself, "Is this guy having a stroke? Am *I* having a stroke? Did an AI write this book? What is going on?!"
To be honest, this whole book reminded me of the pre-ChatGPT era when my Chinese college students would write their papers in Mandarin, use Google Translate to translate them into English, and then submit the translation. This results in words that don't make any sense, sentence structure that doesn't work in English, tenses that don't align, etc.
Absolutely DO NOT get this audiobook.
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