Find Your Red Thread
Make Your Big Ideas Irresistible
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Narrated by:
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Tamsen Webster
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By:
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Tamsen Webster
About this listen
Make your idea irresistible.
You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds.
The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for.
Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options-and through the maze of their own minds.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Tamsen Webster (P)2022 TantorListeners also enjoyed...
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
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How Did That Happen?
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Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
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HELP - How Can I Get The Lost Hours Back ?
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The Only Sales Guide You'll Ever Need
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
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Accidental Genius
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
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I'm Afraid Debbie From Marketing Has Left for the Day
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
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The Power of Presence
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
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Louder Than Words
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There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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MISLEADING TITLE AND AUDIO SAMPLE
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Taking People With You
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
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Designing Your Life
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
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Snap Selling
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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What listeners say about Find Your Red Thread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Montreece Hardy
- 10-07-23
Recommend to EVERYONE
There are at least 15 nuggets I have pulled from this book. The audio was so good that I decided to order the hardcopy! I recommend this to all my clients and colleagues, since I have read it!
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- Dave Jackson
- 06-22-22
I use to suck at marketing
This book helped me identify my audience better than any other book I’ve read, and by doing the steps outlined in the book, by the time you get done you have a marketing strategy. It’s an amazing book, and I will be recommending it too many of my clients
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- Jeff Gibbard
- 10-10-22
Absolutely stellar!
I love this book. I first read the Kindle edition and then picked up a hard copy to have by my desk. This audiobook version brings even more life to an already fabulous book.
If you're like me, the goal of buying a non-fiction book is to learn something new. I want each book that I read to make me smarter, better, faster. The problem is that too many of them go over well worn territory, or just ramble all over the place. In other cases, you find books rich in great ideas that stop short of distilling those ideas into frameworks or practical applications. The truth is that few books can hit all of the notes *just right*. For every How to Win Friends and Influence People or Atomic Habits, you've got 1,000 forgotten books.
So, where does Find Your Red Thread fit?
Simply put, this book is extraordinary and one that I place in an exclusive category along with essential books like I previously mentioned. This is exactly the kind of book I yearn to read. It's full of thought-provoking ideas and powerful frameworks, making it immediately useful and something you can return to again and again. Since finishing the book, I've been using it as a reference for any and all messaging projects I'm working on from website copy, to keynote presentations, to brand strategies.
In an increasingly noisy world, with everyone shouting for attention, Tamsen has crafted a masterpiece guide for weaving your message into something that can cut through the noise. If you are someone who craves the ability to initiate change and wants to have more success in having your ideas heard and adopted, you must buy this book.
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- JANET
- 11-27-22
Immediately Applicable
The insides and tools I have gained from this book have improved my marketing and social media content. I love how she simplifies the story structure.
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- CarolineWade
- 10-17-24
Weaving your red thread of connection in business
I enjoyed this book. She takes you through a very easy to follow step-by-step process to creating your own specific script for explaining your ideas to others.
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- all-about-hounds
- 07-16-23
Audiobook isn’t actionable
Great concepts but impractical to implement with the audiobook. I had to buy the paperback - still feel like it’s intellectual not actionable. The accompanying PDF is just a single diagram of a baseball diamond. I thought it would be a workbook. Disappointing.
The book makes you think. Unfortunately, it doesn’t help you do anything.
3/5 stars = 60% grade. It passes, but it doesn’t advance you much.
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