Grow Your Market Share in a Zombie Apocalypse
Your Business Survival Guide When the Unimaginable Happens
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Narrated by:
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Annie Dinh
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By:
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Lisa Apolinski
About this listen
We live in unpredictable and unstable times. We have lived through recessions, scandals, pandemics, and natural disasters. It starts to make you think, “What’s next?” Maybe we will finally see the zombie apocalypse of our nightmares.
How, then, as business leaders, do you continue to operate and grow a successful company, surrounded by so much uncertainty? This book identifies the four essential habits in surviving a zombie apocalypse (or other unimaginable events) so you focus your habit-forming skills on the actions that will have an immediate impact on your business, no matter what is happening. By practicing these habits over and over now, you will be able to switch yourself and your organization into taking appropriate action when the next situation approaches.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Pivot
- The Only Move That Matters Is Your Next One
- By: Jenny Blake
- Narrated by: Jenny Blake
- Length: 6 hrs and 21 mins
- Unabridged
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Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
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Difficult in Audio Format
- By Gina L. on 01-16-17
By: Jenny Blake
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Simple Rules
- How to Thrive in a Complex World
- By: Donald Sull, Kathleen M. Eisenhardt
- Narrated by: Jeff Cummings
- Length: 7 hrs and 54 mins
- Unabridged
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We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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If you are in any sort of leadership position or plan to be, read this book
- By Rex on 06-09-15
By: Donald Sull, and others
What listeners say about Grow Your Market Share in a Zombie Apocalypse
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Claudia Sciarretta
- 01-14-23
Powerful inspiration
This thought provoking book establishes a new point of view for this era’s marketeers: you need to be prepared for never ending change using some of Lisa’s tips which are super hands on and easy to follow.
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