Marketing Alternative Investments
A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
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Narrated by:
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Coleen Marlo
About this listen
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success
Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign.
Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
©2023 Hemali Dassani and Nanda Kumar Kuppuswamy (P)2022 McGraw Hill-Ascent AudioListeners also enjoyed...
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- By: Phil Huber
- Narrated by: Warren Sandwell
- Length: 8 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Story
We are entering a golden age of alternative investments. Alternative asset classes including private equity, hedge funds, catastrophe reinsurance, real assets, non-traditional credit, alternative risk premia, digital assets, collectibles, and other novel assets are now available to investors and their advisors in a way that they never have been before.
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No .PDF file for the Appendices!
- By PMac on 04-23-22
By: Phil Huber
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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The Credit Investor's Handbook
- Leveraged Loans, High Yield Bonds, and Distressed Debt
- By: Michael Gatto
- Narrated by: Danny Hughes
- Length: 21 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
The leveraged credit market is currently valued at over $4 trillion and is one of the fastest-growing asset classes, fueling demand for well-trained credit analysts. This comprehensive manual teaches the skills to succeed in the dynamic and complex credit markets. Michael Gatto brings complex case studies to life using decades of his firsthand stories and combines them with reflections from leading industry professionals.
By: Michael Gatto
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The Business of Venture Capital (3rd Edition)
- The Art of Raising a Fund, Structuring Investments, Portfolio Management, and Exits,
- By: Mahendra Ramsinghani
- Narrated by: Mike Lenz
- Length: 13 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.
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Very generic and dated
- By elan mohanty sharma on 08-08-21
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Venture Deals, 4th Edition
- Be Smarter than Your Lawyer and Venture Capitalist
- By: Brad Feld, Jason Mendelson
- Narrated by: Barry Abrams
- Length: 11 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Story
The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.
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Must read for entrepreneurs trying to raise fund
- By Max Lee on 07-29-20
By: Brad Feld, and others
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The Hidden Trillion Dollar Industry of Private Equity
- Everything You Need to Know, from Funds to Deals to Real Estate
- By: Maddox Metzger
- Narrated by: Michael A. Goldsmith
- Length: 4 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
Welcome to the trillion-dollar world of private equity. What started as a $70,000 investment in 1957 has ballooned into one of the largest industries on Earth, and it’s just the beginning…
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I started on my journey.
- By Archie Clarke on 06-22-23
By: Maddox Metzger
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The Allocator's Edge
- A Modern Guide to Alternative Investments and the Future of Diversification
- By: Phil Huber
- Narrated by: Warren Sandwell
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are entering a golden age of alternative investments. Alternative asset classes including private equity, hedge funds, catastrophe reinsurance, real assets, non-traditional credit, alternative risk premia, digital assets, collectibles, and other novel assets are now available to investors and their advisors in a way that they never have been before.
-
-
No .PDF file for the Appendices!
- By PMac on 04-23-22
By: Phil Huber
-
Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
-
-
slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
-
The Credit Investor's Handbook
- Leveraged Loans, High Yield Bonds, and Distressed Debt
- By: Michael Gatto
- Narrated by: Danny Hughes
- Length: 21 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
The leveraged credit market is currently valued at over $4 trillion and is one of the fastest-growing asset classes, fueling demand for well-trained credit analysts. This comprehensive manual teaches the skills to succeed in the dynamic and complex credit markets. Michael Gatto brings complex case studies to life using decades of his firsthand stories and combines them with reflections from leading industry professionals.
By: Michael Gatto
What listeners say about Marketing Alternative Investments
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Performance
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- JP Parker
- 07-13-23
Useful!
This book was useful for me with plenty of good insights about marketing alternative investments.
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Overall
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- AJ
- 08-14-23
very informative but best to have hard copy book
Hard copy book would be of tremendous help in recalling these ideas and concepts
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