Start with Why
How Great Leaders Inspire Everyone to Take Action
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Narrated by:
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Simon Sinek
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By:
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Simon Sinek
About this listen
The inspirational best seller that ignited a movement and asked us to find our why.
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
©2017 Simon Sinek (P)2017 Penguin AudioListeners also enjoyed...
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Critic reviews
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)
"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
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Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- By Steve High on 04-06-10
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
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- Length: 6 hrs and 52 mins
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
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Think Big, Act Bigger
- The Rewards of Being Relentless
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- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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Midas Touch
- Why Some Entrepreneurs Get Rich - and Why Most Don't
- By: Robert T. Kiyosaki, Donald J. Trump
- Narrated by: John Dossett, Skipp Sudduth
- Length: 7 hrs and 42 mins
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In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
- By Chad on 07-02-12
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Clear Headed Guidance on Building Teams
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Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.
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Superficial and didn’t have anything novel
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You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
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This is well worth listening too! Main points are.
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What listeners say about Start with Why
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ladyduck1977
- 01-03-19
Start with Why- Inspire
This makes total sense- look at the title- “Start with Why” - work from the inside out- yes- its the meaning of in-spire. If you hold on with the reminder of your belief- success shall prevail. This is a great read.. makes very good sense and provides high levels of clarity about leading within...Thank You Simon Sinek- hope to meet you some day-
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5 people found this helpful
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- dayyoung
- 01-07-19
Eye opening!!!!!
This book has given me a different possibility in doing! I am astonished how he breaks it all down where it actually makes sense!
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3 people found this helpful
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- Xolani Ndlovu
- 11-27-18
A must read for business and civic leaders
One of the best that I have ever read on leadership. Great leaders have great followers. Great followers follow great leaders for their own reasons. Great leaders lead with their heart.
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1 person found this helpful
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- wilburzzz22
- 12-31-18
Find your WHY!
Absolutely loved this and what incredible applicable references. I've struggled heavily in finding my why for one of my newest endeavors, and through this book, I realized I talk about and inspire so many already with my why daily! I almost laughed out loud. My why is not a short term want for tomorrow. It is the reason I have always done all that I have enjoyed most in life. Thank you so much and again, what an impressionable read.
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- Michael and Dana
- 11-12-18
FANTASTIC
What we do isn’t why we do it. Fantastic book, very motivational. I try and instill this in my staff with every interaction. It’s about our culture not our time clock. #culture, #buisness, #motivating, #tagsgiving, #sweepstakes.
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- Amazon Customer
- 12-29-18
Very inspiring!
Loved this book so much I also purchased a hard copy of it. A must read to find purpose in what you do and in inspiring others.
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- Arthur Soto
- 11-26-18
Excellent book for leaders of every type of org
I loved the main premise of this book...to begin everything with why you are doing what you're doing. Most leaders struggle or confuse the why with the what or the how but beginning with why helps develop or lead to the what and how. Very inspiring, informative and thought provoking.
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- aiham alhawar
- 11-04-18
it's a revelation for a greater tomorrow
It inspires others to be inspired in pursuing their dreams ... it was differently an inspiration for me to pursue my why ...
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- Bric
- 07-12-18
Great place to start!
If you are starting something, anything really and you do not know how to go about it. Maybe you don’t even know where to start. This book is a great starting point for anything really. The ideas and thoughts this book has helps kick start all those ideas. Starting with why you are doing anything is a great place to start. This book has the guidelines to help you along the way to finding out your why.
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- Craig Allan Gwin
- 10-04-18
A must-read for anyone looking to start something!
Whether you're looking to create a new product, start a new business, make a lifestyle change, or start a movement this book is a must-read!
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