Preview
  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.7 out of 5 stars (128 ratings)

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Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
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Publisher's summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.

This book is for anyone who wants to inspire others or to be inspired.

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio
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Critic reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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Thought provoking read

The way that Simon Sinek is able to convey such valuable and though provoking information in an easily digestible manner, is masterful!
Fantastic book to read at the start of every year to re-evaluate why you are doing what you are doing and what needs to change.

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Pure learning end to end

Awesome book I would repeat it over and over
The content is great
I learned a lot

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A perfect example of quality and nit quantity

It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...

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Good principles, but need more examples than Apple

Start with why sets a good foundation for principles to approach many situations in life - causes, business, and more. However, being business focused, using more positive examples beyond Apple would give more breadth to the points it makes.

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Why above all else

Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.

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Preforming

Sound and the book was great and inspiring me lot many this will be changed

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Great Book!

Simon doesn't miss. You won't regret spending time absorbing and implementing the gems in this book.

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PROFOUND!

I absolutely LOVED this book!
it has taught me so much on a personal as we as business level.
Simon Sinek inspires every fibre of my being.
I vote for him to be PRESIDENT of the world!

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My first read on Audible and I loved it!

A friend recommended “Find Your Why” by the same author, but as I began reading it, I realized I needed to start with “Start With Why.” The recommendation was timely. It was nice to be reminded to go back to “Why.”

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Inspiring

I really enjoyed this book, and it gave me several aha moments, including a clearer understanding of the "why" for my own business.

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