Preview
  • The Invisible Touch

  • The Four Keys to Modern Marketing
  • By: Harry Beckwith
  • Narrated by: Jim Ward
  • Length: 2 hrs and 47 mins
  • 4.0 out of 5 stars (57 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Invisible Touch

By: Harry Beckwith
Narrated by: Jim Ward
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $11.68

Buy for $11.68

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
©2000 by Harry Beckwith, All Rights Reserved (P)2000 Time Warner AudioBooks, A Division of Time Warner Trade Publishing
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"Harry Beckwith makes the invisible engagingly accessible." (The Motley Fool)
"... a keenly written essay on what it really takes to connect with our customers." (AudioFile)

What listeners say about The Invisible Touch

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    23
  • 4 Stars
    17
  • 3 Stars
    10
  • 2 Stars
    6
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.