The Lost Art of Closing
Winning the Ten Commitments That Drive Sales
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Narrated by:
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Anthony Iannarino
About this listen
"Always be closing!" - Glengarry Glen Ross, 1992
"Never Be Closing!" - a sales book title, 2014
"?????" - salespeople everywhere, 2017
For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the "take delivery" close to the "now or never" close.
But these tactics often alienated customers, leading to fads for the "soft" close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes.
Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
Iannarino addressed this in a chapter of The Only Sales Guide You'll Ever Need - which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he's back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you'll discover how to:
- Compete on value, not price, by securing a Commitment to Invest early in the process.
- Ask for a Commitment to Build Consensus within the client's organization, ensuring that your solution has early buy-in from all stakeholders.
- Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns.
- The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.
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Great Sales book!!!
- By NN on 02-27-17
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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How Did That Happen?
- Holding People Accountable for Results the Positive, Principled Way
- By: Roger Connors, Tom Smith
- Narrated by: Lloyd James
- Length: 9 hrs and 53 mins
- Unabridged
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Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
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HELP - How Can I Get The Lost Hours Back ?
- By Mike on 09-23-09
By: Roger Connors, and others
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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Sales Leadership
- The Essential Leadership Framework to Coach Sales Champions, Inspire Excellence, and Exceed Your Business Goals
- By: Keith Rosen MCC
- Narrated by: Keith Rosen MCC
- Length: 11 hrs and 12 mins
- Unabridged
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What if you can successfully coach anyone in 15, five, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other's work, create dependency, and nourish the seed of mediocrity.
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Link to collateral mentioned in the book was dead
- By Gina Godsey on 01-22-19
By: Keith Rosen MCC
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Necessary Endings
- The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward
- By: Henry Cloud
- Narrated by: Henry Cloud
- Length: 7 hrs and 15 mins
- Unabridged
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While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better.
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A Good One
- By Philips Adeniyi on 03-26-12
By: Henry Cloud
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The Pocket Small Business Owner’s Guide to Negotiating
- By: Richard Weisgrau
- Narrated by: Brian Troxell
- Length: 4 hrs and 32 mins
- Unabridged
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Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.
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Great book
- By Rashay Austin on 12-18-22
By: Richard Weisgrau
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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How to Master the Art of Selling Financial Services
- By: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 3 hrs and 48 mins
- Unabridged
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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Strategize to WIN
- The New Way to Start out, Step up, or Start Over in Your Career
- By: Carla A. Harris
- Narrated by: Carla A. Harris
- Length: 8 hrs and 3 mins
- Unabridged
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The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.
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The advice gets stronger with each chapter!!
- By A. G. on 05-05-17
By: Carla A. Harris
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
- Unabridged
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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recycles a lot of common info
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best book you can buy if you're in Sales
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painful listen
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This is the raw step by step negotiation book!
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Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
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A Chapter In Fanatical Prospecting
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I keep falling for the great title.
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You will improve your communication skills!
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The Secrets of Closing the Sale
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Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
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Zig Ziglar debunks all the myths holding you back from closing the sale
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In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you'll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You'll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.
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great info
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The Art of Selling to the Affluent
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The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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Fine if your clients are over 80
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Doesn't cut it.
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Every salesperson knows that closing is the moment of truth. But closing isn't something that happens only at the end of your presentation. Joe Girard shows you how to set yourself up for success from the beginning and prepares you to deal with your biggest obstacles. Find out why people who give you the most initial resistance will become some of your best prospects. Learn how to avoid buyer's procrastination and create a sense of urgency. And discover why the sale really begins after the sale.
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Fantastic resource!
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It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.
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Networking gold
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Endless Referrals, Third Edition
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In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
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A Timeless Classic with Endless Value!
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By: Bob Burg
What listeners say about The Lost Art of Closing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- David N. Pitts
- 02-06-24
Awesome book
making this book a recommendation fpr required reading for our sales team. it's a game chager.
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- Amazon Customer
- 11-29-18
Best sales book ever
I’ve been in sales for over 20 years and I can’t remember another book that has had as much impact as this one has had.
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2 people found this helpful
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- Yulisa
- 02-01-18
Must read
Great insight. Will make you look back and understand why certain deals weren’t made. This book will help you close.
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- Amazon Customer
- 12-08-17
Long term relationships
Just listened to this after reading Anthony’s other book “The Only Sales Guide You’ll Ever Need”. It’s clear and to the point with many examples along the way of how to use his techniques. I like that he focuses on building the long term relationships as a trusted advisor to the client instead of the quick sale.
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2 people found this helpful
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- Robb
- 11-22-17
Best book yet on sales today
I absolutely LOVE this book. Thank you Anthony Iannarino for your wisdom and I'm very much looking forward to executing what I've learned about gaining the necessary commitments to advance the sale.
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1 person found this helpful
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- Danny
- 05-07-19
I really did like this book! I think you would li
I really did like this book! I think you would like it also. I did learn a lot!
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- Shootion3
- 02-02-18
Legend
Great book!!! Well laid out easy read with wisdom to help any sales professional at any level. Great job Anthony!!
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1 person found this helpful
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- Jon
- 04-20-19
Excellent framework for novice and experience sales people
Unlike many of the sales books out there that are hundreds of pages just to explain one simple theory that can be explained in a sentence (challenger anyone?), every chapter introduces a new, actionable idea you can put into practice immediately. One of my favorite things are the example scripts and objection responses he gives. The ten commitments are a framework than must be practiced. Get his workbook and fill it out so you remember to apply all that he teaches.
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- Ron Tester
- 12-20-17
Buy it. Read it. Use it.
I read sales books obsessively. Many are terrible. Iannarino’s first book was stellar and this one is equally informative and useful. Read and/or listen and use it to sell more and sell better. Unless you’re in my industry. If so, just move along. Nothing to see here.
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4 people found this helpful
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- Josh D Vick
- 04-26-18
Framework or process
Anthony presents a clear process and framework for improving your sakes outcomes. Apply this and you win. I already have begun and have seen better results.
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1 person found this helpful