The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
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Narrated by:
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Jeff Hoyt
About this listen
We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits - they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line.
But how do you become a purpose-driven company? Just crafting an inspiring new mission statement and starting a CSR program won't cut it, says John Izzo, who predicted the purpose revolution in his 1994 book Awakening Corporate Soul. Purpose must pervade every part of your organization. In this thoroughly researched hands-on guide, Izzo and Jeff Vanderwielen provide a tool kit for deeply embedding purpose into your leadership and organizational culture.
Using scores of real-world examples and practical exercises, Izzo and Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. They show leaders how to avoid common pitfalls on the path to purpose and how to use purpose to guide all their decision making.
In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.
©2018 John Izzo and Jeff Vanderwielen (P)2018 John Izzo and Jeff VanderwielenListeners also enjoyed...
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 55 mins
- Unabridged
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The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- By Emerson A. Simon on 03-31-20
By: Kelly Palmer, and others
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
What listeners say about The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Jason Lopez
- 02-18-18
Gets the conversation started.
John and team did great job of going through many examples of why "purpose" is a must have for not only companies, but the individual. Several examples show the power of when you match individual purpose with company purpose.
Would say this book is not so much a direct "how to" create your company purpose, but rather the conversation starter. Recommend sharing amongst all leaders in your company.
(also great job on remaining completely neutral when navigating around current day US politics/policies)
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- Zakhia Daccache
- 08-25-18
Excellently researched straight to the point
Every entrepreneur should get his hands on this book especially those who are starting up their own businesses!!
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