In episode 003 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz focus on how med spa owners and operators can boost their revenue by utilizing retail sales and enhancing patient results through effective skincare product recommendations. Bek and Janelle emphasize that skincare should be seen as a fundamental piece of the med spa business, not just an afterthought. Listeners will learn how skincare products help protect and enhance the results of in-office treatments, while also driving patient retention and satisfaction. Bek and Janelle also discuss the importance of training not only providers but also front desk staff to confidently recommend and close retail sales. From educating clients about product benefits to overcoming price objections, this episode dives into actionable strategies to increase retail sales by as much as 10% of overall revenue. Key takeaways include how to integrate retail sales into everyday operations, engage staff in group product training, and ensure a seamless process for closing sales at the front desk.

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