In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition.

• How increased reliance on AI tools can streamline content creation, patient education, and practice management.
• Why automation is essential for saving time and reducing burnout in health and wellness practices.
• The importance of micro-niching to stand out in an increasingly competitive market.
• How video-first marketing is revolutionizing social media engagement and patient acquisition.
• Why "pay-to-play" is becoming the norm for gaining exposure and growing your audience.

• "AI is no longer a way to get ahead – it’s the new baseline for staying competitive." (1:20 | Uli)
• "When you're too busy, look at what's making you busy—automation might be the solution." (7:58 | Mike)
• "Be known for solving a specific problem, and let your business evolve from there." (12:23 | Uli)
• "Video-first marketing is here to stay, driven by algorithms and audience engagement." (20:18 | Mike)
• "Advertising isn't new—pay-to-play is just the modern way to get your message out." (23:17 | Mike)

Uli and Mike delve into the top trends that will define health and wellness marketing in 2025. They emphasize the growing role of AI in making marketing and operations more efficient, from automating SOAP notes to creating AI-powered voiceovers and video avatars for patient education. The hosts also stress the importance of automation for handling repetitive tasks like appointment booking and email marketing, freeing practitioners to focus on high-value work. Micro niching continues to be a game-changer, allowing practitioners to define their expertise and attract the right patients. Uli likens niching to planting a "tap root" that helps practices grow deeper and stronger over time. With video-first marketing becoming dominant across all social platforms, practitioners are encouraged to prioritize video content to connect with audiences and drive engagement. Finally, Uli and Mike discuss the necessity of paid advertising to gain exposure, urging listeners to view it as a strategic investment rather than an optional expense.

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Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv