In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition.

• How increased reliance on AI tools can streamline content creation, patient education, and practice management.
• Why automation is essential for saving time and reducing burnout in health and wellness practices.
• The importance of micro-niching to stand out in an increasingly competitive market.
• How video-first marketing is revolutionizing social media engagement and patient acquisition.
• Why "pay-to-play" is becoming the norm for gaining exposure and growing your audience.

• "AI is no longer a way to get ahead – it’s the new baseline for staying competitive." (1:20 | Uli)
• "When you're too busy, look at what's making you busy—automation might be the solution." (7:58 | Mike)
• "Be known for solving a specific problem, and let your business evolve from there." (12:23 | Uli)
• "Video-first marketing is here to stay, driven by algorithms and audience engagement." (20:18 | Mike)
• "Advertising isn't new—pay-to-play is just the modern way to get your message out." (23:17 | Mike)

Uli and Mike delve into the top trends that will define health and wellness marketing in 2025. They emphasize the growing role of AI in making marketing and operations more efficient, from automating SOAP notes to creating AI-powered voiceovers and video avatars for patient education. The hosts also stress the importance of automation for handling repetitive tasks like appointment booking and email marketing, freeing practitioners to focus on high-value work. Micro niching continues to be a game-changer, allowing practitioners to define their expertise and attract the right patients. Uli likens niching to planting a "tap root" that helps practices grow deeper and stronger over time. With video-first marketing becoming dominant across all social platforms, practitioners are encouraged to prioritize video content to connect with audiences and drive engagement. Finally, Uli and Mike discuss the necessity of paid advertising to gain exposure, urging listeners to view it as a strategic investment rather than an optional expense.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera. She shares the experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos. She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera. As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos. Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching. Listen to learn:

• Learn how introversion and fear of judgment amplify jitters, and why even experts can feel out of their depth.
• Discover how breathwork, vagus nerve regulation, and “camera yoga” exercises can calm nerves and improve performance.
• The importance of starting with a strong hook to captivate audiences and deliver real value.
• How silly exercises and acting techniques can break stiffness and improve your energy on camera.
• Why practice—no matter how awkward at first—is the ultimate tool for building confidence.

• “Being great on camera is a skill—it’s not about perfection, it’s about connection.” (03:40 | Jennifer Iserloh)
• “Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh)
• “Even if your video isn’t perfect, you might say something that sparks someone’s healing journey.” (15:00 | Jennifer Iserloh)
• “Consistency and approachability matter more than getting every detail right.” (20:00 | Jennifer Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

How can health practitioners coach patients more effectively?

In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in functional nutrition and founder of the Functional Nutrition Alliance. With decades of experience training practitioners and addressing chronic illness, Andrea shares how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.

As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic. After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors. You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammation Plus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.

• Andrea explains how combining behavioral strategies with physiological insights creates a more holistic approach to patient care.
• Learn why patients ghost their practitioners and how slowing down the process can build trust and ensure long-term success.
• Discover Andrea’s "Three Roots, Many Branches" model, which shifts focus from “fixing” patients to fostering a therapeutic partnership.
• How trauma-informed care and cultural competency can transform your practice.
• Understand how moving from a top-down approach to collaborative care empowers patients to take ownership of their health.

• “Patients are coming in feeling broken. It’s not our job to fix them—it’s our job to partner with them.” (10:00 | Andrea Nakayama)
• “So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea)
• “I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea)
• “I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv