In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition.

• How increased reliance on AI tools can streamline content creation, patient education, and practice management.
• Why automation is essential for saving time and reducing burnout in health and wellness practices.
• The importance of micro-niching to stand out in an increasingly competitive market.
• How video-first marketing is revolutionizing social media engagement and patient acquisition.
• Why "pay-to-play" is becoming the norm for gaining exposure and growing your audience.

• "AI is no longer a way to get ahead – it’s the new baseline for staying competitive." (1:20 | Uli)
• "When you're too busy, look at what's making you busy—automation might be the solution." (7:58 | Mike)
• "Be known for solving a specific problem, and let your business evolve from there." (12:23 | Uli)
• "Video-first marketing is here to stay, driven by algorithms and audience engagement." (20:18 | Mike)
• "Advertising isn't new—pay-to-play is just the modern way to get your message out." (23:17 | Mike)

Uli and Mike delve into the top trends that will define health and wellness marketing in 2025. They emphasize the growing role of AI in making marketing and operations more efficient, from automating SOAP notes to creating AI-powered voiceovers and video avatars for patient education. The hosts also stress the importance of automation for handling repetitive tasks like appointment booking and email marketing, freeing practitioners to focus on high-value work. Micro niching continues to be a game-changer, allowing practitioners to define their expertise and attract the right patients. Uli likens niching to planting a "tap root" that helps practices grow deeper and stronger over time. With video-first marketing becoming dominant across all social platforms, practitioners are encouraged to prioritize video content to connect with audiences and drive engagement. Finally, Uli and Mike discuss the necessity of paid advertising to gain exposure, urging listeners to view it as a strategic investment rather than an optional expense.

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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera. She shares the experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos. She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera. As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos. Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching. Listen to learn:

• Learn how introversion and fear of judgment amplify jitters, and why even experts can feel out of their depth.
• Discover how breathwork, vagus nerve regulation, and “camera yoga” exercises can calm nerves and improve performance.
• The importance of starting with a strong hook to captivate audiences and deliver real value.
• How silly exercises and acting techniques can break stiffness and improve your energy on camera.
• Why practice—no matter how awkward at first—is the ultimate tool for building confidence.

• “Being great on camera is a skill—it’s not about perfection, it’s about connection.” (03:40 | Jennifer Iserloh)
• “Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh)
• “Even if your video isn’t perfect, you might say something that sparks someone’s healing journey.” (15:00 | Jennifer Iserloh)
• “Consistency and approachability matter more than getting every detail right.” (20:00 | Jennifer Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

How can health practitioners coach patients more effectively?

In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in functional nutrition and founder of the Functional Nutrition Alliance. With decades of experience training practitioners and addressing chronic illness, Andrea shares how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.

As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic. After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors. You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammation Plus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.

• Andrea explains how combining behavioral strategies with physiological insights creates a more holistic approach to patient care.
• Learn why patients ghost their practitioners and how slowing down the process can build trust and ensure long-term success.
• Discover Andrea’s "Three Roots, Many Branches" model, which shifts focus from “fixing” patients to fostering a therapeutic partnership.
• How trauma-informed care and cultural competency can transform your practice.
• Understand how moving from a top-down approach to collaborative care empowers patients to take ownership of their health.

• “Patients are coming in feeling broken. It’s not our job to fix them—it’s our job to partner with them.” (10:00 | Andrea Nakayama)
• “So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea)
• “I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea)
• “I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this engaging episode, Uli Iserloh welcomes Jennifer Wheeler, the founder and CEO of MNDSHFT Health, a practice designed around high-level functional medicine programs.

Together, they delve into the smarter approaches to launching your first practice or reinventing an existing one, all while avoiding years of trial-and-error. Jennifer shares her journey as a family nurse practitioner and clinical physiologist, detailing her advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine.

Throughout the conversation, Jennifer provides invaluable insights and practical advice for creating a dream practice that not only aligns with your values but also supports the way you want to live your life.

Through her expertise and mentorship, listeners will uncover the key ingredients needed to build a practice that fuels their passion, ignites their purpose, and fosters both professional and personal fulfillment. Listen in to learn:

• Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
• How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
• The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
• How to pick your strategy to attract your ideal dream clients
• The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
• The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need

Quotes

• "We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching." (09:17 | 09:27 Jennifer)
• "As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life." (10:54 | 11:08 Jennifer)
• "The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at." (11:32 | 11:47 Jennifer)
• "Decide what you value, what you wanna create, and then move forward with the choice to honor that." (29:29 | 29:35 Jennifer)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to master discovery calls and improve their patient enrollment process. They break down a proven framework for conducting effective discovery calls while maintaining authenticity and building genuine connections. Listen in to learn:

• A step-by-step guide for structuring discovery calls
• How to effectively listen and respond to prospect concerns
• Techniques for uncovering the emotional drivers behind health decisions
• Ways to build trust and rapport during conversations
• Strategies for transitioning from discovery calls to initial paid appointments
• The importance of having a systematic approach to discovery calls
• How to measure and improve your discovery call performance

Quotes:

• "Marketing is not about closing a sale, it's about opening a relationship." (2:15 | Mike)
• "You need to build that connection that people almost feel they're sort of in a coaching environment, that they can imagine how it would feel if they became your patient." (10:30 | Uli)
• "The goal at this point in a discovery call is probably not to get the big commitment for a three or six months program, but you want to get them to commit to their first paid initial appointment." (14:45 | Uli)

The hosts outline a seven-step framework for discovery calls:

1. Set the agenda for the call
2. Ask what caused them to reach out
3. Ask the pain question
4. Explore how it makes them feel
5. Discuss previous solutions tried
6. Share relevant "case studies"
7. Address their questions

Listen in to understand the importance of uncovering emotional motivations rather than just focusing on medical symptoms. Uli and Mike also discuss how to transition from discovery calls to initial paid appointments by offering a "test drive" approach rather than pushing for immediate commitment to longer programs.

The episode provides valuable insights for practitioners who struggle with the sales environment or feel anxious about discovery calls. Tune in for practical strategies to build confidence and improve conversion rates while maintaining professional integrity.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner.

This episode is part one of a two-part series diving deep into discovery call mastery. In this first installment, Uli and Mike focus on the critical pre-call elements and mindset shifts needed to set yourself up for success.

Listen in to learn:

• How to use intake forms strategically to create psychological commitment before the call
• Why the "persuasion process" starts long before the actual discovery call
• The three types of objections prospects have and how to address them proactively
• How to shift from a "closing" mindset to an "opening relationships" approach
• Why the DIY-to-professional care transition is your prospect's first crucial decision
• The importance of addressing modality, internal, and external objections before the call

Quotes:

• "Marketing isn't about closing a sale. It's about opening a relationship. So what do we do in good relationships? We hold space for the other person." (Mike Kim)
• "Selling is serving. If you want to serve them, then you have to get them to enroll." (Uli Iserloh)
• "People will do anything for those who justify their failures, allay their fears, throw rocks at their enemies, confirm suspicions, and encourage their dreams." (Mike Kim)
• "The first decision that they have to make on social media is, do I want to abandon the DIY approach? Do I want to maybe abandon the conventional medical approach?" (Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.

Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…

... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.

So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!

Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...

... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.

• “One of our core values is, it's not a quick fix. It's not a magic pill. It'll still take work. Leverage your time to make the most bang for your buck.” (09:44 | 09:53 Scott)
• “Most of the things that keep people from growing or progressing are mental.” (13:54 | 13:58 Scott)
• “When you reach a certain level of removing all the barriers in the physical person's body, then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | 19:27 Scott)
• “It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | 24:48 Scott)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv