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Hi, I’m Katie Bell, and welcome back to Treat Your Business! Today, we’re tackling one of the most popular topics clinic owners ask me about—marketing. Whether it’s email campaigns, social media, or community connections, marketing can either catapult your clinic to success or leave you spinning your wheels. In this episode, I’ll guide you through the marketing strategies to embrace and the pitfalls to avoid in 2025. Let’s get started!

Episode Summary

In this episode, we dive into clinic marketing for 2025. I share practical advice on how to optimise your marketing strategies without burning out. From the essentials like updating your Google Business profile to focusing on relationships over algorithms, this episode is packed with actionable tips.

You’ll learn why building an email list is still one of the most powerful tools for business growth, how to embrace video content without fear, and why offering value first can drive long-term success. Plus, I’ll reveal the marketing mistakes to avoid—like spreading yourself too thin or undervaluing your services.

Whether you’re a clinic owner new to marketing or looking to refine your approach, this episode is your roadmap to working smarter, not harder, in 2025.

Key Takeaways

1. Prioritise Google My Business: Keep your profile up-to-date for better local visibility.
2. Focus on Relationships: Engage authentically with your community and clients.
3. Build an Email List: Own your audience and stay top-of-mind with direct communication.
4. Embrace Video Content: Use short and simple videos to educate and inspire your audience.
5. Offer Value First: Attract clients with free workshops, guides, or discovery calls.

Marketing Don’ts:

• Don’t spread yourself too thin—focus on a few key platforms.
• Don’t rely solely on social media—diversify your efforts.
• Don’t undervalue your services—avoid excessive discounts.
• Don’t skip tracking your results—measure what’s working and refine your approach.

Thank you for tuning into today’s episode! If you found this helpful, please share it with another clinic owner who could use some marketing guidance. With over 100 episodes packed with tips and strategies, there’s plenty more to explore. Don’t forget to subscribe for future episodes and leave a review—it helps us reach more amazing clinic owners like you!

Resources:

• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb

This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.