Ad Age Marketer's Brief

By: E.J. Schultz & Adrianne Pasquarelli
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  • Summary

  • A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
    2019
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Economics Marketing Politics & Government
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Episodes
  • Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary

    Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
    Jan 22 2025
    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
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    20 mins
  • How DTC brand Rothy’s uses its community as a focus group

    How DTC brand Rothy’s uses its community as a focus group
    Jan 15 2025

    CMO Jamie Gersch talks about product innovations from listening to customers
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    21 mins
  • How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

    How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
    Jan 8 2025

    Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
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    25 mins

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