Episodes

  • Why Anthropologie is starting its ad campaigns earlier than ever

    Why Anthropologie is starting its ad campaigns earlier than ever
    Jan 29 2025

    Whimsical brand began a Valentine’s Day push in late December
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    20 mins
  • Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary

    Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
    Jan 22 2025
    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
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    20 mins
  • How DTC brand Rothy’s uses its community as a focus group

    How DTC brand Rothy’s uses its community as a focus group
    Jan 15 2025

    CMO Jamie Gersch talks about product innovations from listening to customers
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    21 mins
  • How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

    How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
    Jan 8 2025

    Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
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    25 mins
  • How marketers responded to 2024's biggest social trends

    How marketers responded to 2024's biggest social trends
    Dec 18 2024

    Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
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    27 mins
  • What marketers need to know about branding AI tools effectively

    What marketers need to know about branding AI tools effectively
    Dec 11 2024

    Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services
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    22 mins
  • How the NAACP is renewing support for racial justice

    How the NAACP is renewing support for racial justice
    Dec 4 2024

    Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
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    18 mins
  • Poshmark’s CMO on recent seller backlash and live shopping

    Poshmark’s CMO on recent seller backlash and live shopping
    Nov 27 2024

    Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
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    24 mins