December 20th 2024 was the shortest day.

From here on in, it's constant, never-ending improvement.

Marginal gains every day, gaining an extra minute in the morning, and/or a minute in the evening.

No noticeable difference whatsoever from day to day.

After a week, we gain 10 minutes of daylight a day. Whoop-de-do.

After a month, we get an extra hour a day. Now we're talking! We start to notice the difference - eventually waking up in daylight, or driving home in daylight (for me, one of the first signs is leaving a football match in the daylight around late February.)

After six months of constant never-ending improvement, we gain an extra 8 hours, 48 minutes and 38 seconds of daylight - a world of difference. But it all happened little-by-little, day-by-day.

And so it is with your business - if you're following the One Percent Way, you're making your business 1% better every week - an improvement that you won't even notice for months - but that eventually you'll look back over dozens (or eventually hundreds!) of weekly 1% gains, and the difference will be like night and day...

Summary

In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes.

John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt these psycho-logical insights to improve customer experience and operational efficiency.

You can get a FREE chapter of John's book Big Ideas... for Small Businesses here.

Is your Marketing strategy primarily inbound, or outbound?

Despite having written a bestselling business book (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this is necessarily the best option for YOU.

In this short, solo episode of the Ambitious Lifestyle Business podcast, John explains the difference between the two strategies, and suggests you may want to do BOTH...