December 20th 2024 was the shortest day.

From here on in, it's constant, never-ending improvement.

Marginal gains every day, gaining an extra minute in the morning, and/or a minute in the evening.

No noticeable difference whatsoever from day to day.

After a week, we gain 10 minutes of daylight a day. Whoop-de-do.

After a month, we get an extra hour a day. Now we're talking! We start to notice the difference - eventually waking up in daylight, or driving home in daylight (for me, one of the first signs is leaving a football match in the daylight around late February.)

After six months of constant never-ending improvement, we gain an extra 8 hours, 48 minutes and 38 seconds of daylight - a world of difference. But it all happened little-by-little, day-by-day.

And so it is with your business - if you're following the One Percent Way, you're making your business 1% better every week - an improvement that you won't even notice for months - but that eventually you'll look back over dozens (or eventually hundreds!) of weekly 1% gains, and the difference will be like night and day...

Summary

In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes.

John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt these psycho-logical insights to improve customer experience and operational efficiency.

You can get a FREE chapter of John's book Big Ideas... for Small Businesses here.

Is your Marketing strategy primarily inbound, or outbound?

Despite having written a bestselling business book (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this is necessarily the best option for YOU.

In this short, solo episode of the Ambitious Lifestyle Business podcast, John explains the difference between the two strategies, and suggests you may want to do BOTH...

Every year in the One Percent Club, John and Jason ask One Percenters to start the year by pondering TWO questions:

1. What's the ONE thing you want to acheive in 2025?
   
   
2. What's the SYSTEM that's going to get you there?

This is a really simple exercise, but sticking to that system for a whole year is more difficult...

In this episode of the Ambitious Lifestyle Business Podcast, hosts John and Jason interview Martin Ross, a travel counselor who shares his journey from working at Disneyland Paris to building a successful lifestyle business in travel.

Martin discusses his experiences in the travel industry, the challenges of starting a new business, and the importance of finding a niche. He also emphasises the role of content creation and marketing in his business, as well as the benefits of incremental improvements and the use of AI to streamline processes.

Throughout the conversation, Martin highlights the significance of balancing work and lifestyle, particularly in his life in France. They discuss the evolution of content creation and personal branding in the travel industry.

They explore how technology has made it easier for individuals to generate content and build a brand without needing a large team.

Martin shares insights on the importance of reflection for business improvement, the necessity of marketing as a core function of any business, and how to define an ambitious lifestyle that allows for personal fulfillment while achieving business goals..

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses talks us through the biggest mistake he ever made - spending £250,000 building a business that earned him just £750 before being shut down.

Just because you've worked out something on a spreadsheet, doesn't mean that you'll get the same results when working with actual, real humans...

In this solo episode of the Ambitious Lifestyle Business podcast, bestselling business book author John Lamerton show us how human psychology comes into play, and defies all logic!

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!).

That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!