This week we're joined again by Eliot Marshall! Eliot is a BJJ black belt, retired UFC fighter, and owner of Easton Training Center in Colorado. In this episode, Eliot explains the 4 elements that every successful Jiu-Jitsu gym needs to nail: sales, marketing, product, and culture.

Follow Eliot on Instagram:
https://www.instagram.com/firemarshall205

Train at Easton Training Center in Colorado:
https://eastonbjj.com/

Grow your BJJ gym with Easton Online:
https://www.easton.online/


Mental models discussed in this episode:

• Abundance Mindset
  https://bjjmentalmodels.com/abundance-mindset/
  
  
• Race to the Bottom
  https://bjjmentalmodels.com/race-to-the-bottom/
  
  
• Ulysses Contracts
  https://bjjmentalmodels.com/ulysses-contracts/
  
  
• Survivorship Bias
  https://bjjmentalmodels.com/survivorship-bias/
  
  
• Consistency
  https://bjjmentalmodels.com/consistency/
  
  
  

Don't forget to check out BJJ Mental Models Premium!

If you love the podcast, you'll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game. We do all this through memberships that come in at a fraction of the cost of a single private.

Sign up here for a free trial:
https://bjjmentalmodels.com/


Need more BJJ Mental Models?

Get tips, tricks, and breakthrough insights from our newsletter:
https://bjjmentalmodels.com/newsletter/

Get nitty-gritty details on our mental models from the full database:
https://bjjmentalmodels.com/database/

Follow us on social:
https://facebook.com/bjjmentalmodels/
https://instagram.com/bjjmentalmodels/

Music by Enterprize:
https://enterprize.bandcamp.com/

In this week's mini-episode we explain waypoints, also known as "pitstops." Waypoints are positions of power where you are particularly well-trained, and feel comfortable that you can outgun your opponent due to experience and skill within the position. Waypoints aren't necessarily the common point-scoring positions, but can instead be "positions within positions" that occur along the way. Examples of common waypoints include the split squat, double unders, and topside quarter guard.

Before you listen to this episode, check out:

Mini Ep. 35: Tokui Waza
https://podcast.bjjmentalmodels.com/243161/16364687-mini-ep-35-tokui-waza

Mini Ep. 34: Zone of Genius
https://podcast.bjjmentalmodels.com/243161/16337686-mini-ep-34-zone-of-genius

Mini Ep. 33: Layers of Strategy
https://podcast.bjjmentalmodels.com/243161/16303959-mini-ep-33-layers-of-strategy

Mini Ep. 32: Funneling
https://podcast.bjjmentalmodels.com/243161/16266002-mini-ep-32-funneling

Mini Ep. 31: Asymmetric Warfare
https://podcast.bjjmentalmodels.com/243161/16225783-mini-ep-31-asymmetric-warfare

Get our Intro to Mechanics audio course, normally $79, FREE:
https://bjjmentalmodels.com/freeintro


Don't forget to check out BJJ Mental Models Premium!

If you love the podcast, you'll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game. We do all this through memberships that come in at a fraction of the cost of a single private.

Sign up here for a free trial:
https://bjjmentalmodels.com/


Need more BJJ Mental Models?

Get tips, tricks, and breakthrough insights from our newsletter:
https://bjjmentalmodels.com/newsletter/

Get nitty-gritty details on our mental models from the full database:
https://bjjmentalmodels.com/database/

Follow us on social:
https://facebook.com/bjjmentalmodels/
https://instagram.com/bjjmentalmodels/

This week we're joined again by Beatrice Jin! Beatrice is a black belt competitor and coach from Kogaion Academy in Arlington, Virginia. In this episode, we continue our conversation from Beatrice's last visit about how to "stop being nice" when sparring. Topics include the essential concepts of assertiveness and aggressiveness in BJJ, the cultural influences that shape one’s approach to the sport, the significance of a competitive mindset, the necessity of pushing personal boundaries during training, and the importance of consent and managing expectations in training environments.

Follow Beatrice on Instagram:
https://www.instagram.com/berimbozo

Train with Beatrice at Kogaion Academy:
https://www.kogaionacademy.org/

Check out Beatrice's awesome merch @ Butt Scooter:
https://buttscooterjiujitsu.com/


Resources discussed in this episode:

BJJMM Ep. 284: Stop Being Nice, feat. Beatrice Jin
https://bjj.plus/284


Mental models discussed in this episode:

• Defensive Thinking
  https://bjjmentalmodels.com/defensive-thinking/
  
  
• Position Over Submission
  https://bjjmentalmodels.com/position-over-submission/
  
  
• The Golden Rule
  https://bjjmentalmodels.com/golden-rule/
  
  
  

Don't forget to check out BJJ Mental Models Premium!

If you love the podcast, you'll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game. We do all this through memberships that come in at a fraction of the cost of a single private.

Sign up here for a free trial:
https://bjjmentalmodels.com/


Need more BJJ Mental Models?

Get tips, tricks, and breakthrough insights from our newsletter:
https://bjjmentalmodels.com/newsletter/

Get nitty-gritty details on our mental models from the full database:
https://bjjmentalmodels.com/database/

Follow us on social:
https://facebook.com/bjjmentalmodels/
https://instagram.com/bjjmentalmodels/

Music by Enterprize:
https://enterprize.bandcamp.com/