This week we're joined again by Eliot Marshall! Eliot is a BJJ black belt, retired UFC fighter, and owner of Easton Training Center in Colorado. In this episode, Eliot explains the 4 elements that every successful Jiu-Jitsu gym needs to nail: sales, marketing, product, and culture.

Follow Eliot on Instagram:
https://www.instagram.com/firemarshall205

Train at Easton Training Center in Colorado:
https://eastonbjj.com/

Grow your BJJ gym with Easton Online:
https://www.easton.online/


Mental models discussed in this episode:

• Abundance Mindset
  https://bjjmentalmodels.com/abundance-mindset/
  
  
• Race to the Bottom
  https://bjjmentalmodels.com/race-to-the-bottom/
  
  
• Ulysses Contracts
  https://bjjmentalmodels.com/ulysses-contracts/
  
  
• Survivorship Bias
  https://bjjmentalmodels.com/survivorship-bias/
  
  
• Consistency
  https://bjjmentalmodels.com/consistency/
  
  
  

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Music by Enterprize:
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