In this episode of Bite-Sized Dental Marketing, we sit down with Shannon Snell, the powerhouse behind Dental Consulting Co. Shannon brings over a decade of experience in dental consulting, helping practices improve profitability through smarter systems, leadership, and compensation models. If you’ve been feeling the pressure of the labor shortage and the rising costs of running a practice, this episode is packed with practical advice on how to create a more sustainable and profitable work environment for your team. Shannon is here to talk about one of the hottest topics in the industry: hygiene compensation models. Trust us—you won’t want to miss this insightful conversation.

In this episode of Bite-Sized Dental Marketing, we’re thrilled to chat with Melissa Scott, a seasoned dental professional whose career journey spans from clinical hygiene to working with DSOs and dental manufacturers. Melissa brings her expertise to the table, discussing industry trends, the power of systems, and how DSOs are reshaping dentistry. If you’re a dentist or dental practice owner, you don’t want to miss her perspective on running a more efficient, patient-focused practice.

In this episode, Eric and Ian explore the vital relationship between dentists and their marketing teams, emphasizing the importance of collaboration in patient acquisition. Eric and Ian share their valuable insights on how to effectively measure marketing success while maintaining transparency and accountability. If you're looking to elevate your practice’s growth, you won't want to miss this engaging conversation!