Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook sits down with Lynn Ledford, a successful entrepreneur and leader in the sports business industry. With co-host Dave Kozak away, Steve and Lynn delve into Lynn's journey from law to the sports world, sharing her insights on building a thriving gymnastics and youth sports empire.

In this episode, Steve and Lynn discuss:

1. Transition to Entrepreneurship: Lynn shares her story of leaving a legal career to pursue her passion in the sports business, highlighting the challenges and triumphs of her early days.

2. Building a Business from the Ground Up: Discover how Lynn transformed a small gymnastics studio into a multi-location, high-level sports center, and the lessons she learned along the way.

3. The Power of Partnerships: Learn about Lynn's successful partnership with her business partner, Georgette, and how they balanced their strengths to grow their company.

4. Brand Development and Expansion: Explore Lynn's approach to rebranding her business and expanding into new ventures like Sweet Peas Gymnastics, a preschool gymnastics licensing program.

5. Retention and Growth Strategies: Gain insights into Lynn's focus on customer retention, program development, and how she continually innovates to meet the needs of her community.

Tune into this episode for an inspiring conversation on entrepreneurship, business growth, and the dedication required to build a successful sports business. Lynn's journey offers valuable takeaways for anyone looking to make a mark in the industry.

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