On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of leveraging foundational content alongside trending topics to drive long-term engagement. The discussion also covers the challenges and opportunities of AI adoption among marketers and how effective prompt engineering can elevate content strategies. Tune in for actionable insights and inspiring ideas to future-proof your marketing efforts.

TOPICS:

• The “Three E’s” of content: Energize, Educate, Entertain.
• The role of foundational vs. trending content in building a robust strategy.
• Customizing content formats for different consumer preferences (text, audio, video).
• The untapped potential of AI in simplifying and amplifying content creation.
• Challenges of AI adoption and the importance of effective prompt engineering.
• How marketers can act as media companies to maximize impact.
• AI tools like ChatGPT, Perplexity, and SEO-specific platforms for streamlined workflows.

GUEST LINKS:

• RedShift Digital Marketing: https://redshiftdm.com/
• Jeff Lizik LinkedIn: https://www.linkedin.com/in/jefflizik/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/