On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of leveraging foundational content alongside trending topics to drive long-term engagement. The discussion also covers the challenges and opportunities of AI adoption among marketers and how effective prompt engineering can elevate content strategies. Tune in for actionable insights and inspiring ideas to future-proof your marketing efforts.

TOPICS:

• The “Three E’s” of content: Energize, Educate, Entertain.
• The role of foundational vs. trending content in building a robust strategy.
• Customizing content formats for different consumer preferences (text, audio, video).
• The untapped potential of AI in simplifying and amplifying content creation.
• Challenges of AI adoption and the importance of effective prompt engineering.
• How marketers can act as media companies to maximize impact.
• AI tools like ChatGPT, Perplexity, and SEO-specific platforms for streamlined workflows.

GUEST LINKS:

• RedShift Digital Marketing: https://redshiftdm.com/
• Jeff Lizik LinkedIn: https://www.linkedin.com/in/jefflizik/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wyatt Chambers, branding expert and founder of CS Design Studios. The discussion centers on the transformative power of niching down in business, highlighting Wyatt's 17-year journey and his three-year deep dive into specialization. They explore how AI is revolutionizing branding, from personalized content creation to cutting-edge design tools, and discuss the importance of aligning brand culture with business goals. Wyatt shares insights into building scalable businesses, creating lifetime customer value, and leveraging AI for meaningful impact. Tune in for actionable tips, engaging anecdotes, and a forward-thinking perspective on branding and marketing in the AI age.

TOPICS:

• The importance of niching down to create scalable, profitable businesses.
• How AI tools are changing the landscape of branding and marketing.
• Aligning brand culture with vision and business goals for long-term success.
• The generational shift in work and business priorities, especially among Gen Z.
• Practical applications of AI in design, marketing automation, and personalization.
• The future of branding in an increasingly decentralized and competitive market.
• Insights into starting and scaling niche-focused businesses.

GUEST LINKS:

• Wyatt Chambers LinkedIn: https://www.linkedin.com/in/wyattchambers/
• 🪲SWARM Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

On this episode of the AI-Branding Podcast, host Mark de Grasse dives deep into the transformative power of AI and its convergence with cryptocurrency with guest Gary Henderson of Gary Club. Together, they explore the future of AI-driven economic structures, the emergence of licensed AI agents, and how automation can reshape industries from marketing to personal productivity.

Gary shares compelling insights into the evolution of work, envisioning a future where AI not only handles repetitive tasks but also empowers people to focus on creativity, relationships, and personal growth. They also discuss the potential of crypto-enabled AI agents to autonomously handle subscriptions, manage tasks, and exchange value seamlessly.

This episode isn’t just about technology—it’s about how these innovations can bring humanity closer to meaningful connections and fulfilling lives. Tune in for a hopeful look at the future of branding, automation, and human potential.

TOPICS:
- The convergence of AI and crypto in creating autonomous economic systems.
- How AI agents can revolutionize personal and professional productivity.
- The death of subscription models and rise of API-driven automation.
- Gary’s vision for AI to empower people to focus on creativity and connection.
- Practical applications of AI in digital marketing and entrepreneurship.
- The role of legacy in a world of AI-powered personas.
- How to prepare for the economic shift driven by AI and blockchain.

GUEST LINKS:
Gary Club: https://gary.club/

ADVERTISING LINKS:
Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/