On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of leveraging foundational content alongside trending topics to drive long-term engagement. The discussion also covers the challenges and opportunities of AI adoption among marketers and how effective prompt engineering can elevate content strategies. Tune in for actionable insights and inspiring ideas to future-proof your marketing efforts.

TOPICS:

• The “Three E’s” of content: Energize, Educate, Entertain.
• The role of foundational vs. trending content in building a robust strategy.
• Customizing content formats for different consumer preferences (text, audio, video).
• The untapped potential of AI in simplifying and amplifying content creation.
• Challenges of AI adoption and the importance of effective prompt engineering.
• How marketers can act as media companies to maximize impact.
• AI tools like ChatGPT, Perplexity, and SEO-specific platforms for streamlined workflows.

GUEST LINKS:

• RedShift Digital Marketing: https://redshiftdm.com/
• Jeff Lizik LinkedIn: https://www.linkedin.com/in/jefflizik/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wyatt Chambers, branding expert and founder of CS Design Studios. The discussion centers on the transformative power of niching down in business, highlighting Wyatt's 17-year journey and his three-year deep dive into specialization. They explore how AI is revolutionizing branding, from personalized content creation to cutting-edge design tools, and discuss the importance of aligning brand culture with business goals. Wyatt shares insights into building scalable businesses, creating lifetime customer value, and leveraging AI for meaningful impact. Tune in for actionable tips, engaging anecdotes, and a forward-thinking perspective on branding and marketing in the AI age.

TOPICS:

• The importance of niching down to create scalable, profitable businesses.
• How AI tools are changing the landscape of branding and marketing.
• Aligning brand culture with vision and business goals for long-term success.
• The generational shift in work and business priorities, especially among Gen Z.
• Practical applications of AI in design, marketing automation, and personalization.
• The future of branding in an increasingly decentralized and competitive market.
• Insights into starting and scaling niche-focused businesses.

GUEST LINKS:

• Wyatt Chambers LinkedIn: https://www.linkedin.com/in/wyattchambers/
• 🪲SWARM Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

On this episode of the AI-Branding Podcast, host Mark de Grasse dives deep into the transformative power of AI and its convergence with cryptocurrency with guest Gary Henderson of Gary Club. Together, they explore the future of AI-driven economic structures, the emergence of licensed AI agents, and how automation can reshape industries from marketing to personal productivity.

Gary shares compelling insights into the evolution of work, envisioning a future where AI not only handles repetitive tasks but also empowers people to focus on creativity, relationships, and personal growth. They also discuss the potential of crypto-enabled AI agents to autonomously handle subscriptions, manage tasks, and exchange value seamlessly.

This episode isn’t just about technology—it’s about how these innovations can bring humanity closer to meaningful connections and fulfilling lives. Tune in for a hopeful look at the future of branding, automation, and human potential.

TOPICS:
- The convergence of AI and crypto in creating autonomous economic systems.
- How AI agents can revolutionize personal and professional productivity.
- The death of subscription models and rise of API-driven automation.
- Gary’s vision for AI to empower people to focus on creativity and connection.
- Practical applications of AI in digital marketing and entrepreneurship.
- The role of legacy in a world of AI-powered personas.
- How to prepare for the economic shift driven by AI and blockchain.

GUEST LINKS:
Gary Club: https://gary.club/

ADVERTISING LINKS:
Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

In this episode of the AI-Branding Podcast, host Mark de Grasse chats with marketing and sales strategist Christian Banach about the critical role of relationship building in an AI-driven world.

As AI tools flood inboxes with automated content, the conversation dives deep into the importance of authenticity, human connection, and brand awareness. Christian shares practical strategies for leveraging AI in ways that enhance, rather than replace, human interaction.

Topics include how to craft effective newsletters, optimize lead generation, and use AI for personalized research and content creation without losing the human touch. The episode is packed with actionable insights for marketing professionals navigating the balance between innovation and trust in a fast-changing industry.

TOPICS

• Leveraging AI as a thought partner for better personalization and efficiency.
  
  
• The growing importance of brand awareness in cutting through digital noise.
  
  
• Strategies to nurture long-term relationships with prospects and clients.
  
  
• Combining AI-driven tools with human interaction to drive marketing success.
  
  
• Ethical considerations in using AI for dynamic and personalized outreach.

GUEST LINKS
Christian Banach Website: christianbanach.com
Christian Banach LinkedIn: / christianbanach

ADVERTISING LINKS
AI-Branding Academy: aibranding.academy

In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Jonathan Mast, founder of White Beard Strategies, to discuss how AI can drastically enhance business productivity. Jonathan shares his belief that AI is often overcomplicated and outlines practical applications to help business owners save time and reduce stress. He highlights real-world examples of how AI streamlines workflows—from drafting emails to analyzing contracts—allowing teams to focus on more valuable tasks. Jonathan also provides insights on selecting the right AI tools, like ChatGPT, and offers tips on treating AI as a supportive team member, not just another software. Tune in to discover how AI can be your next hire at just $20 a month!

TOPICS

• How AI can save time for business owners and teams
• Practical use cases for AI in email writing, contract analysis, and more
• The importance of training AI to understand your style and workflow
• Overcoming skepticism and fears surrounding AI adoption
• Selecting the right AI platform for your business needs

GUEST LINKS
Jonathan Mast LinkedIn: https://www.linkedin.com/in/jonathanjmast/
White Beard Strategies: https://whitebeardstrategies.com/

ADVERTISING LINKS
How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

SUMMARY:
In this episode of the AI-Branding Podcast, host Mark de Grasse talks with Toby Brooks, professor at Baylor University and host of the Becoming Undone podcast. They dive into how AI is being integrated into higher education, touching on the ethical concerns it raises and how institutions like Baylor are adapting. Toby shares insights on how AI tools, such as Descript and Opus, are reshaping both teaching and content creation, offering practical examples from his classroom and podcast. The conversation also explores the growing role of AI in democratizing learning and the evolving landscape of assessments in education. Tune in to hear how AI is transforming education and why staying ahead of these changes is crucial for educators and professionals alike.

TOPICS:
Ethical concerns of AI in higher education
AI tools that simplify content creation for educators and podcasters
How Baylor University is navigating AI guidelines for professors and students
The democratization of learning through AI integration
Future of assessments: From traditional tests to AI-enhanced evaluations
Toby Brooks' approach to balancing innovation with ethics in academia

GUEST LINKS:
Toby Brooks LinkedIn: https://www.linkedin.com/in/tobyjbrooks/
Becoming Undone Podcast: https://podcasts.apple.com/us/podcast/becoming-undone/id1659231821

AD LINK:
How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse talks with Etan Polinger of MakesSense.ai and Prosperous Media about the importance of experiential marketing in today’s AI-driven world. Etan shares his expertise on crafting immersive customer experiences, from MedSpa grand openings to high-end biohacking facilities. The conversation touches on why engaging all the senses is key to building trust, loyalty, and an unforgettable brand journey. Whether you're a seasoned marketing professional or just stepping into the field, this discussion offers practical, innovative insights to elevate your customer engagement strategies.

TOPICS

• The importance of experiential marketing in the age of AI
• Real-life examples of designing sensory-rich customer experiences
• Strategies for building lifetime customer value through meaningful touchpoints
• How AI can support experiential marketing initiatives and streamline ideation
• The role of trust and genuine interaction in brand-consumer relationships
• Integrating AI branding tools to enhance customer experiences
• Overcoming misconceptions about the cost of experiential marketing

GUEST LINKS
Prosperous Media: https://prosperousmedia.us/
MakesSense.ai: https://makessense.ai/
Etan Polinger: https://www.linkedin.com/in/etan-polinger/

ADVERTISING LINKS
How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse chats with Jay Vics, founder of JVI Mobile Marketing, about making AI accessible and marketable. Jay shares his approach to helping clients understand AI by showing real-world applications rather than just explaining concepts. From creating interactive AI tools to hosting monthly webinars, Jay believes in the power of demonstration to convert curiosity into commitment. They also discuss Jay's experiences building AI-driven tools for diverse industries, such as travel planning and church services, and the role of practical problem-solving in AI adoption. Tune in to discover how showing AI can transform client experiences and open doors for new opportunities.

TOPICS

• The importance of demonstrating AI instead of explaining it.
• Real-world examples: AI tools for travel planning and church services.
• Monthly webinars as a method for educating and engaging clients about AI.
• The role of customized AI tools as effective lead magnets.
• How Jay Vics uses AI to create end-to-end marketing solutions for small businesses.

GUEST LINKS

• JVI Mobile Marketing: https://www.jvimobile.com/
• Jay Vics on LinkedIn: https://www.linkedin.com/in/jayvics/

ADVERTISING LINKS

• How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/