• Cracking the Code: Identity Resolution, First-Party Data & Growth with Adam Robinson (Founder & CEO of RB2B and Retention.com)

  • Mar 6 2025
  • Length: 32 mins
  • Podcast

Cracking the Code: Identity Resolution, First-Party Data & Growth with Adam Robinson (Founder & CEO of RB2B and Retention.com)

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  • Summary

  • You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B?

    What excites you the most about the work you’re doing now with Retention.com and RB2B? Is there a particular opportunity that you’re especially passionate about?

    What was your secret to building such a lean, high-growth, and profitable business, and what advice do you have for other entrepreneurs looking to bootstrap their ventures?

    You’ve been documenting your journey with the “Billion Dollar Challenge” series. What inspired you to share this process so transparently, and how do you think building in public impacts your brand, your team, and your audience?

    The landscape of digital identity is rapidly evolving, especially with the move toward a cookie-free world. How do you see Retention.com and RB2B shaping the future of identity-driven solutions, and where do you see the greatest opportunities in SaaS over the next few years?
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