• #154: The Importance of Customer Experience in Business Growth
    Dec 2 2024

    Welcome to Episode #154 of the Cultivating Business Growth Podcast, brought to you by PJS & Co. CPAs! In this episode, host Megan Spicer teams up with Kim Nixon, Director of Operations, to explore how prioritizing customer experience can become a pivotal driver for business growth. Together, they discuss the differences between customer service and customer experience, share strategies to improve client relationships, and highlight the measurable benefits of focusing on this often-overlooked area.

    If you’re looking for actionable advice on transforming your client relationships into a powerful growth engine, this episode is for you!

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    28 mins
  • #153: Lean Marketing Strategies with Sarah Noel Block
    Nov 19 2024

    In episode #153, Sarah Noel Block discusses lean marketing for small businesses. She is the founder of Tiny Marketing.

    She shares ways they can achieve big results. Whether you're running a small marketing team or wearing all the hats yourself, Sarah’s expertise in streamlined, efficient marketing systems offers invaluable insights. If you’ve ever felt overwhelmed by marketing and unsure where to focus your resources, this episode is for you!

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    28 mins
  • #152: Budgeting for Business Growth - How to Plan and Execute
    Nov 4 2024

    In episode #152, Jaime Staley helps us tackle the question: how do we plan and execute a budget for business growth? Considering that the financials are a lifeline for a company, this topic is an important starting point for any business at any stage of its life. If this is your first time taking on a budget for your business and you aren’t sure where to start, we can help. PJS & Co. CPAs are offering a new service to help you create a monthly budget for 2025 and set you up for success. Visit our homepage, pjscpas.com, to learn more and get started!

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    27 mins
  • #151: How Organizations Can Thrive & Foster Innovation with Tara May
    Oct 21 2024

    Don’t miss episode #151, where Tara May, CEO of Aspiritech, a nonprofit tech services company with 95% autistic employees, joins us to discuss how companies should focus on the ROI of kindness and how organizations can thrive and foster innovation by promoting neurodiversity & psychological safety in the workplace.

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    32 mins
  • #150: Smart Growth Goals & Foundation
    Oct 7 2024

    Welcome to episode 150 of the Cultivating Business Growth Podcast. Today, we will explore the power of SMART goals and how they can help you build a strong foundation for growth. Whether you're a CEO, entrepreneur, or business owner, setting specific, measurable, achievable, relevant, and time-bound goals is critical to turning your vision into reality. We'll explore practical tips for creating SMART goals that inspire action and set you up for sustainable success.

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    40 mins
  • #149: Strategies for Effective Communication With Your Bookkeeper Tax Preparer with Nancy McClelland
    Sep 23 2024

    Welcome to episode #149, where we discuss Strategies for Effective Communication With Your Tax Preparer and bookkeeper. Nancy McClelland, a top client accounting services ProAdvisor, one of the Top 50 Women in Accounting, and the writer of an award-winning blog, The Dancing Accountant, joins us to discuss how small businesses benefit from encouraging and promoting open communication with their bookkeepers and tax professionals.

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    37 mins
  • #148: The Role of a CFO in Business Growth
    Sep 9 2024

    Welcome to episode #148. Today, Partners and VCFOs of PJS & Co. CPAs Jaime Staley and Katina Peters uncover the question, "How can I grow my business?" and how a skilled CFO can be the key to unlocking sustainable growth, steering the financial strategy, and ensuring your business survives and thrives in a competitive market.

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    46 mins
  • #147: Helping Business Owners Be Financially Fearless with Dr. Barb Provost and Maggie Nielsen
    Aug 26 2024

    Jaime Staley, partner and CFO at PJS & Co. CPAs, Dr. Barb Provost, Founder of Purse Strings LLC, and Maggie Nielsen talk about how to help business owners overcome financial fears in this episode. Barb and Maggie have joined forces to support and empower women to take control of their financial future and make informed choices about managing their money.

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    40 mins