RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s also the Founder of theCLICK, an AI marketing training and community platform.

Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He’s worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).

Paul Banks is the Founder of Javelin Content Management. With expertise in video marketing, content repurposing, and AI, Paul focuses on helping businesses build trust and scale engagement through the power of video. His journey from corporate life to entrepreneurship as an ADHD business owner and father brings a unique and relatable perspective to the table. Paul is passionate about simplifying complex marketing concepts into actionable strategies

We had the honor of hosting Elizabeth Greene, Co-Founder of Junglr, who’s revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic growth.

Here’s What You’ll Learn: 🔹 Why Amazon Advertising is essential for e-commerce and how it uniquely boosts organic ranking🔹 Practical steps to optimize ad campaigns for better ROI🔹 Insights on the different Amazon ad formats and when to use each for maximum impact🔹 Critical metrics for data-driven decision-making and campaign success

Whether you're a seasoned seller or just stepping into the Amazon space, Elizabeth’s insights are practical, strategic, and essential for growth!

Listen now to gain a competitive edge and transform your Amazon approach:

A big thanks to Elizabeth for such an insightful discussion! If you have questions or would like to share your own experiences with Amazon Advertising, drop a comment below!

#AmazonAdvertising #DigitalMarketing #EcommerceSuccess #Podcast #AmazonGrowth #MarketingStrategies #DigitalMarketingGyaaan #Junglr

Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans.

Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.

Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.

He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.

He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.

Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince

With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.

MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.

Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.

SHOW NOTES:

KPI Calculations

Total Revenue - Total of Sales across all of your Sales Channels

Net Revenue (Gain or Loss) - Total Revenue - Total Expenses

AOV (Average Order Value) - Total Revenue / Number of Transactions

Conversion Rate - Number of Transactions / Number of Visitors

MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend

ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)

CAC (Customer Acquisition Cost) - Expenses / Number of New Customers

The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker