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Diving deep into the implications of alcohol consumption on personal health and societal habits. Bobbie discusses the emerging trend of sobriety and the challenges faced by small, health-conscious brands in an industry dominated by major corporations, often referred to as "Big Alcohol."

Episode Highlights:

• Bobbie urges listeners to follow him on social media to help spread awareness.
• An article from CNN on "Big Alcohol" prompts a discussion on the industry's impact on drinking culture.
• Personal anecdotes reveal struggles with alcohol at work events and the ramifications on reputation.
• Bobbie critiques the marketing tactics of alcohol companies that perpetuate a drinking culture.
• The rise of sober curiosity and healthier lifestyle choices among consumers.
• Bobbie shares inspirational stories of small brand owners and entrepreneurs in the sober and non-alcoholic marketplace.
• Discussion on the challenges faced by small businesses trying to penetrate a market dominated by larger, established distributors.
• Highlights the importance of choosing health-conscious brands and supporting female entrepreneurs in the beverage industry.
• A call to action to prioritize health over trends in alcohol consumption.
• Bobbie emphasizes the need for education about the effects of alcohol on the mind and body, echoing recent messages from the Surgeon General regarding alcohol and cancer.

Key Takeaways:

• Increased awareness about the harmful effects of alcohol on health and relationships.
• The importance of supporting small, ethical brands that align with health values.
• Market dynamics showing a shift where companies are now seeking to maintain relevance as consumer preferences change.

Supporting Resources:

• Articles referenced include the recent CNN piece on "Big Alcohol" and statements from the Surgeon General.
• Links to follow Bobbie's social media and TikTok shop for further engagement and purchasing options.

Conclusion:
Episode wraps with a message of hope and encouragement for listeners to utilize their purchasing power to support smaller brands and foster healthier lifestyle choices.

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**A super special thanks to Justin Furstenfeld & UPDOWN for granting us permission to use his music on the show!

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