• Education Based Products in Retail | CJ Peterson, CEO of Nature's Fusions - Ep. 65

  • Dec 31 2024
  • Length: 45 mins
  • Podcast

Education Based Products in Retail | CJ Peterson, CEO of Nature's Fusions - Ep. 65

  • Summary

  • In this episode, CJ Peterson, CEO of Nature’s Fusions, shares a deeply personal journey that led his family into the world of essential oils. Growing up in a large family with limited resources, CJ recounts how his sister's battle with thyroid cancer prompted his parents to explore alternative medicines, despite skepticism and misinformation within the industry. Motivated to uncover the truth, CJ and his family dove into scientific research, revealing the real benefits and risks of essential oils. He discusses the challenges of misinformation in multi-level marketing, the complexities of the essential oil supply chain, and the unique extraction processes for different oils. CJ also highlights Nature’s Fusions' success on Amazon and the shifting wellness trends, emphasizing education, science, and transparency as the foundation of their brand.

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