• Ep081: Customer-First AI: DTEX Systems’ Journey with Generative AI and AWS

  • Mar 4 2025
  • Length: 28 mins
  • Podcast

Ep081: Customer-First AI: DTEX Systems’ Journey with Generative AI and AWS

  • Summary

  • Ryan Steeb shares DTEX Systems’ strategic approach to implementing generative AI with AWS Bedrock, reducing risk while focusing on meaningful customer outcomes.

    Topics Include:

    • Introduction of Ryan Steeb, Head of Product at DTEX Systems
    • Explanation of insider risk challenges
    • Three categories of insider risk (malicious, negligent, compromised)
    • How DTEX Systems is using generative AI
    • Collection of proprietary data to map human behavior on networks
    • Three key areas leveraging Gen AI: customer value, services acceleration, operations
    • How partnership with AWS has impacted DTEX's AI capabilities
    • Value of AWS expertise for discovering AI possibilities
    • AWS Bedrock providing flexibility in AI implementation
    • Collaboration on unique applications beyond conventional chat assistants
    • AWS OpenSearch as a foundational component
    • Creating invisible AI workflows that simplify user experiences
    • The path to monetization for generative AI
    • Three approaches: direct pricing, service efficiency, operational improvements
    • Second and third-order effects (retention, NPS, reduced churn)
    • How DTEX prioritizes Gen AI projects
    • Starting with customer problems vs. finding problems for AI solutions
    • Business impact prioritization framework
    • Technical capability considerations
    • Benefits of moving AI solutions to AWS Bedrock
    • Fostering a culture of experimentation and innovation
    • Adopting Amazon's "working backwards" philosophy
    • Balancing customer-driven evolution with original innovation
    • Time machine advice: start experimenting with Gen AI earlier
    • Importance of leveraging peer groups and experts
    • Future outlook: concerns about innovation outpacing risk mitigation
    • Security implications of Gen AI adoption
    • Participation in the OpenSearch Linux Foundation initiative
    • Final thoughts on the DTEX-AWS partnership


    Participants:

    • Ryan Steeb – Head of Product, DTEX Systems


    See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

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