• Episode 62: Leveraging Lifetime Value in Dental Practice Marketing

  • Dec 11 2024
  • Length: 50 mins
  • Podcast

Episode 62: Leveraging Lifetime Value in Dental Practice Marketing

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  • Summary

  • Tricia Casasanta, who transitioned from a career as a dental assistant to a leader in dental practice management, offers a compelling perspective on the essential components for successful practice operations. With her extensive experience as a dental hygienist and now a consultant, she underscores the importance of effective leadership, strategic hiring, and robust onboarding systems to foster a cohesive and productive workplace culture. Casasanta advocates for a focus on personality traits and learning capabilities during the hiring process, recommending specific interview questions to ensure candidates are well-suited for the dynamic environment of dental practices. Moreover, she highlights the significance of financial strategies, such as PPO negotiations and understanding Medicare Advantage plans, alongside leveraging Key Performance Indicators (KPIs) to make data-driven decisions, thereby adapting to the evolving landscape of the dental industry. Here’s what to expect this episode: Effective hiring practices and comprehensive onboarding systems are crucial for navigating staffing challenges in dental practices. Team engagement and cohesive systems are essential for sustaining growth and achieving long-term success in dental practices. Understanding motivation levels and articulating the values of the practice can enhance team performance. Optimizing network participation and negotiating contracts effectively can significantly increase revenue for dental practices. Business strategies may need to adapt to accommodate the impact of Medicare Advantage program participants on insurance trends for dental practices. Patient retention and long-term relationships are key factors in understanding the lifetime value of patients in dental practices. Data-driven decision-making through Key Performance Indicators (KPIs) is crucial for identifying areas of improvement and tracking progress towards goals. Connect with Tricia Casanta: https://www.linkedin.com/in/triciacasasantaperformanceplus/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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