• Ethical Personalisation, First-Party Data, and Digital Transformation with Rob Lopez (Norths Collective)

  • May 23 2024
  • Length: 27 mins
  • Podcast

Ethical Personalisation, First-Party Data, and Digital Transformation with Rob Lopez (Norths Collective)

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  • Summary

  • Today’s guest is Robert Lopez, the Chief Marketing and Innovation Officer at Norths Collective, an Australian hospitality group that operates 8 venues across New South Wales.


    Robert has taken Norths on an expansive journey of digital and marketing transformation. In his own words, the hospitality industry was a laggard in terms of adopting modern marketing, but thanks to Rob and his team, Norths now boast an impressive suite of martech tools across CRM, Data Cleaning, Messaging and Ethical Personalisation.


    Robert talked us through the journey, highlighted some of the key decisions along the way and shared some clear examples of how this work is already driving measurable ROI.


    I hope you enjoy the episode.


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