Today’s guest is Robert Lopez, the Chief Marketing and Innovation Officer at Norths Collective, an Australian hospitality group that operates 8 venues across New South Wales.

Robert has taken Norths on an expansive journey of digital and marketing transformation. In his own words, the hospitality industry was a laggard in terms of adopting modern marketing, but thanks to Rob and his team, Norths now boast an impressive suite of martech tools across CRM, Data Cleaning, Messaging and Ethical Personalisation.

Robert talked us through the journey, highlighted some of the key decisions along the way and shared some clear examples of how this work is already driving measurable ROI.

I hope you enjoy the episode.

📱 Get Social With Us

- Learn more about Komo at https://www.komo.tech

- Vote for guests and submit feedback at https://www.ownthemomentpod.com

- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod

- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod

#ownthemoment #ownthemomentpod #komotech

Hosted on Acast. See acast.com/privacy for more information.

Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus.

We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward.

From championing Women's Sports and the Women's World Cup to the eyebrow-raising appointment of Dan Ricciardo as Chief Optimism Officer, Cam gave us an inside look and took the time to debunk some of the skepticism surrounding these moves.

We also explored how Optus is thinking about the use of generative AI in mass media marketing.

If you’re in consumer marketing and brand, this episode is packed with interesting stories and insights. Enjoy the show!

*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.

📱 Get Social With Us

- Learn more about Komo at https://www.komo.tech

- Vote for guests and submit feedback at https://www.ownthemomentpod.com

- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod

- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod

#ownthemoment #ownthemomentpod #komotech

Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Susan Coghill, the Chief Marketing Officer at Tourism Australia.

The theme of today's episode is transitioning from the agency to client side, and how agencies and brands can collaborate better together.

Susan shared insights into her move from agency to client-side roles at notable Aussie brands like Qantas, Westpac, and Tourism Australia, navigating the challenges of cultural shifts and bridging understanding gaps between agency and client worlds.

She debunked myths surrounding agency and client roles, emphasising the symbiotic relationship fostering creativity for commercial success. Susan shared valuable advice for professionals transitioning between agency and client roles, advocating for effective collaboration.

Our conversation took a fascinating turn into Susan's experience at Apple during the iconic "Think Different" campaign, offering glimpses of her encounters with Steve Jobs and the enduring cultural impact of Apple's marketing excellence driven by a firm belief in creativity.

Enjoy.

*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.

📱 Get Social With Us

- Learn more about Komo at https://www.komo.tech

- Vote for guests and submit feedback at https://www.ownthemomentpod.com

- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod

- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod

#ownthemoment #ownthemomentpod #komotech

Hosted on Acast. See acast.com/privacy for more information.