Hot Docket Podcast - Biweekly Bites of Law firm Marketing by MeanPug

By: MeanPug Andrew Nasrinpay Bobby Steinbach
  • Summary

  • Welcome to the "Hot Docket Podcast," your biweekly source of sizzling insights into the dynamic world of law firm marketing. Join us every two weeks as we serve up cutting-edge SEO strategies, advertising tips, operational challenges, and fresh perspectives on the latest trends, technology, and tactics in legal marketing. Whether you’re an established law firm or a solo practitioner looking to stay ahead in the competitive legal landscape, this podcast is your ultimate guide to success. From trial lawyers just getting started, to in-house marketing managers, Hot Docket has something for you.
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Episodes
  • Personalizing Injury Law with Attorney Scott Snellings
    Jan 15 2025

    Can personal injury law firms thrive through genuine community involvement and a deep-rooted love of service, even in an oversaturated market?

    Standing out as a personal injury law firm takes more than just robust marketing—it requires building authentic connections and delivering exceptional service. It also helps to have a genuine love of serving others. This approach can resonate deeply within your local community and redefine the norms of legal branding. Are you ready to serve, stand out, and make a meaningful impact? Tune in to learn from the best!

    In this week’s Hot Docket, Scott Snellings, Founding Partner at Snellings Law PLLC, joins us to shed light on ways you can use community engagement to grow your personal injury law firm.

    Having started Snellings Law just two months before undergoing a kidney transplant, Scott highlights the vital role that community service and personal dedication play in building a successful law firm.

    To cap things off, the guys play a fun game of Two Truths and a Lie!

    In this episode of Hot Docket, Bobby, Andrew, and Scott discuss:

    • How Scott’s personal health struggles inspired the firm’s motto, “The Love of Serving Others”
    • Executing top marketing strategies, like targeting the right client, using digital marketing wisely, and showing authenticity
    • How to build and grow your law firm through community service
    • Achieving operational excellence with systems, processes, and a great CRM to manage your network
    • Strategic advice for new law firm owners
    • Common mistakes law firm owners should avoid

    Key Actionable Takeaways for Law Firm Owners:

    • Be Clear on Your Vision: Know what you want to build and identify your ideal client.
    • Invest in Systems and Processes: Implement a robust case management system to streamline tasks and increase efficiency.
    • Emphasize Community Involvement: Regularly participate in and sponsor local events to build trust and visibility.
    • Focus on Authenticity: Genuine interactions and consistent service create lasting impressions and referrals.
    • Continual Learning: Prioritize ongoing education and adaptability to stay ahead in the legal field.

    Important Links and Resources:

    • Website: https://snellingsinjurylaw.com
    • LinkedIn: /in/scott-snellings-6b950a3 and /company/snellingsinjurylaw
    • Instagram: @snellingsinjurylaw
    • Facebook: Snellings Injury Law
    • Clay app

    If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

    Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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    29 mins
  • The Legal World of Vaccines w/ Jon Groth
    Jan 1 2025

    Ever wondered how a simple slogan can become a powerful nationwide trademark, reshaping the legal marketing landscape?

    In a world where unique brand identity is a significant edge, the legal industry is witnessing a surge in creative marketing strategies and trademark battles.

    Today, we have Jon Groth, a distinguished attorney and founder of Groth Law Firm. We invited Jon to share his visionary approach to trademarking his slogan "One click, that is it," and to delve into the intriguing world of vaccine injury law.

    Did you know Jon’s firm, through its innovative practices, has grown to over five attorneys and even acquired another practice focusing on vaccine injury claims? Plus, they handle cases with a unique spin, thanks to U.S. Court of Federal Claims procedures!

    In this Episode of Hot Docket, Bobby, Andrew, and Jon Discuss:

    • The Journey: Jon Groth's background and the inspiration behind trademarking "One click, that is it."
    • Trademark Conflict: Details of the dispute with a Pennsylvania law firm and the broader implications of trademark protection in legal marketing.
    • Jon’s Vision: A deep dive into Jon’s strategy to license the slogan nationwide.
    • Game Segment: A light-hearted "fill-in-the-blanks" game touching on various topics.
    • Personal Insights: Jon's passion for law, family time, and frustrations with interruptions.
    • Wisconsin Outdoors: Jon’s favorite outdoor activities and their role in his lifestyle.
    • Vaccine Injury Practice: The unique processes and common cases managed, including SIRVA claims.
    • Nursing Home Abuse: Jon’s personal experience and stance on tackling neglect in nursing homes.
    • Business Management: How Jon's firm utilizes tools like Filevine and expert services for efficient case handling.
    • Networking and Marketing: The challenges and strategies of promoting niche legal practices.
    • Future Prospects: Speculations on emerging litigation areas and technology impacts on personal injury cases.

    Key Actionable Takeaways for Law Firms:

    1. Trademark Vigilance: Secure and protect unique slogans to enhance brand identity and market presence.
    2. Ethical Marketing: Navigate competitive advertising within ethical constraints to maintain professional integrity.
    3. Diversification: Consider expanding into niche legal areas like vaccine injury cases, leveraging specialized courts and funds.
    4. Technology Utilization: Embrace legal tech tools (e.g., Filevine) for efficient case and document management.
    5. Expert Collaboration: Invest in expert services to bolster case credibility and client outcomes.
    6. Client Education: Raise awareness about lesser-known legal claims, such as vaccine injuries, to aid potential clients.

    Important Links and Resources:

    • Website: https://grothlawfirm.com/
    • Book: https://www.trialguides.com/products/big-rig-justice
    • LinkedIn: https://www.linkedin.com/in/jonpgroth/

    If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

    Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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    43 mins
  • Devil’s Advocate Special: Attorneys Debate Pop Culture, Food, Tech & Marketing
    Dec 11 2024

    In this week’s Hot Docket, our producer, Rita Richa, joins as co-host for a Devil’s Advocate Special! With Bobby and Andrew serving as our jolly judges, we’ve invited two brazen attorneys and partners from Brown Immigration Law as our contestants.

    Pitted against each other, Rishi Oza and Aleksandar Cuic compete in a debate-style game with topics including technology, marketing, food, and pop culture. We’re almost sure you won’t be able to guess the most controversial topic in this Devil’s Advocate… 👀

    Rishi and Aleks have successfully defended hundreds of cases in court, but can they defend their favorite foods against each other in this heated debate?

    Enjoy the banter, learn something new, and maybe, just maybe, reconsider your stance on pineapple on pizza! 🍕

    In this episode of Hot Docket, our hottest debate topics are:

    • The Great Pineapple Pizza Debate: Rishi against, Aleks in favor.
    • Chinese vs. Japanese Food: A cultural culinary clash.
    • Iconic College Sports Rivalries: Florida Gators vs. Florida State Seminoles.
    • Pro Wrestling Showdown: The Rock vs. John Cena.
    • Technology in Law: Will AI replace lawyers?
    • Alec Baldwin: Rightfully found not guilty?
    • Marketing Slogans: "Underdog to top dog" vs. "Go bald, go broke."
    • Pop Culture Faceoff: "Seinfeld" vs. "Friends."
    • Country Music vs. Classic Rock.
    • Bagels vs. flagels, egg salad vs. tuna salad, and is Texas BBQ the best BBQ?

    Important Links and Resources:

    • Brown Immigration Law: https://www.brown-immigration.com
    • Rishi on LinkedIn: https://www.linkedin.com/in/rishi-oza-410b4436
    • Aleks on LinkedIn: https://www.linkedin.com/in/aleksandar-cuic-2b631439

    If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

    Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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    34 mins

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