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Welcome to The Author’s Edge! In this episode, host Allison Lane talks bestselling author and literary advocate Courtney Maum about the art and strategy of author marketing. Known for her groundbreaking guide Before and After the Book Deal, Courtney shares insights on navigating the publishing world, building a brand without burnout, and creating visibility for your work. Whether you’re a debut author or a seasoned writer, this episode offers actionable advice to connect your words with readers and build a sustainable writing career.

What You’ll Learn:

• Why understanding the publishing process is crucial for every author.
• How to balance creativity with marketing without feeling like a sellout.
• The importance of literary citizenship and how it can boost your visibility.
• Proven ways to build an author platform that reflects your authentic self.
• Why shorter books and uplifting plots are trending in publishing today?

Resources Mentioned:

• Courtney’s Substack: Before and After the Book Deal
• Book: Before and After the Book Deal by Courtney Maum
• Book: Year of the Horses by Courtney Maum
• Miller Media Services for Substack Help
• Bookshop.org – Support independent bookstores!
• Podcast Episode: Partnering with Local Bookstores for Author Success

Timestamps:

01:11 Meet Courtney Maum
02:30 The Challenges of Modern Publishing
03:54 Marketing and Branding for Authors
12:32 Navigating Social Media and Personal Branding
17:45 The Journey of Writing and Publishing
26:56 Starting a Substack
36:52 Trends in Publishing
42:33 The Reality of Book Sales
51:23 Supporting Independent Bookstores

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