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Ready to streamline your social media strategy and boost your engagement? In this episode, host Allison Lane shares invaluable advice on how to stay consistent without chasing perfection.

Discover tips on repurposing content strategically, navigating social media algorithms, and making the most of scheduling tools like Hopper HQ. Allison also provides creative content ideas, inspiring authors to turn everyday moments into impactful posts.

Tune in to learn practical solutions for social media success and a sneak peek at more tools and tips to make your writing journey smoother and more enjoyable.

👉 Don’t forget to like, comment, and subscribe for more insights and actionable advice!

What You’ll Learn:

• Why consistency, not perfection, is the key to effective social media for authors.
• How to work with social media algorithms to increase visibility and engagement.
• Easy content ideas you can pull from your daily life (pets, plants, and more!).

Resources Mentioned:

• Hopper HQ: Click here to get it: https://www.hopperhq.com/?via=allison
• Metricool: www.metricool.com
• Free Content Planning Calendar: A 12-month guide to inspiration-filled social media content. https://lanelit.com/content
• Connect with Allison on Instagram: @allisonlanelit

Timestamps:

• [00:04:00]: Why most of your followers won’t see your posts—and what to do about it.
• [00:07:00]: Simple and relatable content ideas authors can use today.
• [00:12:00]: The calendar tool every author needs to simplify content planning.

If you enjoyed today’s episode, please take a moment to rate and review The Author’s Edge! Your support helps us reach more authors and share valuable tips to make the writing and publishing journey easier for everyone. Don’t forget to share this episode with your fellow authors and tag us on social media. Let’s keep the conversation going.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

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We explore the journey from podcasting to publishing, emphasizing the transformative power of embracing neurodivergence as a strength. Host Allison Lane talks with Tracy Otsuka, certified ADHD coach and bestselling author of "ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain" about her insights and strategies to turn perceived challenges into opportunities for growth and success in the literary world.

What You’ll Learn:

• The importance of a book proposal and how it sets the foundation for success.
• How to build a passionate book team to amplify your launch.
• The secret to creating a preorder strategy that works.
• Why authenticity matters in marketing and how to balance personal insights with sales.

Resources Mentioned:

• Tracy Otsuka | Website | Instagram | Facebook | LinkedIn
• Tracy Otsuka’s book: ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain
• Allison’s website: Lanelit.com
• Miriam Schulman’s book: Artpreneur: A Step-by-Step Guide to Making a Sustainable Living from Your Creativity
• Book: Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James R. Doty
• Book: Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell

If you enjoyed today’s insights, take a moment to rate and review The Author’s Edge. Your feedback helps us grow and reach more authors on their publishing journeys. Share this episode with an author friend who could benefit from Tracy’s tips!

Timestamps:

• [00:03:30]: How Tracy decided to write a book after podcasting success.
• [00:10:20]: Why a book proposal is a branding tool for authors.
• [00:17:00]: The role of a book team in creating lasting impact.
• [00:25:00]: Balancing personal storytelling with effective marketing.
• [00:42:30]: Tracy’s reflections on staying power and why her book resonates.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

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Welcome to another episode of The Author’s Edge, where we’re demystifying the path to publishing success! This week, we’re tackling a burning question: "How big does my platform need to be to get my book published?" If you’ve ever been told to spend years building an audience before you pitch your book, think again. In this episode, you’ll discover why visibility trumps numbers and how to position your book for success in today’s publishing world.

What You’ll Learn:

• The key difference between visibility and follower count—and why it matters.
• How to prove there’s an audience for your book without spending years building a platform.
• Common misconceptions about author platforms (and what publishers really want).
• Actionable strategies to market your book pitch effectively.
• Why engagement is more critical than having a large audience.

Resources Mentioned:

• Connect with Allison Lane: Allison@LaneLit.com
• Article: "Building a High-Engagement Platform"
• Related episode: "Crafting a Winning Book Pitch" (Episode 12)
• Marketing tips for nonfiction authors: Nonfiction Marketing Guide

Timestamps:
1:10 – "What is an author platform today?"
3:20 – "Why visibility matters more than follower count."
7:45 – "Debunking the myth: Building a platform doesn’t take years."
12:00 – "How to showcase your audience’s eagerness to publishers."
15:30 – "Actionable steps to market your book pitch effectively."

If you found today’s episode helpful, take a moment to rate and review The Author’s Edge. Your support helps us reach more aspiring authors like you! Don’t forget to share this episode with your writing community—together, we can get more incredible books into the world.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!