Author's Edge

By: Allison Lane
  • Summary

  • Every week on the Author's Edge, you'll get practical tips to make your marketing journey exciting, straightforward, and effective! Allison Lane brings you ACTIONABLE marketing tips she learned through years of marketing big brands and books. Whether you’re a seasoned author or just starting your writing adventure, you’ll learn massive takeaways and hands-on advice that will elevate your marketing game.

    © 2024 Allison Lane Literary LLC
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Episodes
  • #19: 3 Steps to Overcome Your Biggest Barriers and Make Your Mark as an Author
    Oct 15 2024

    Send me a text!

    In this episode of the Author's Edge, host Allison Lane dives into the critical steps for aspiring authors to overcome self-doubt and peer approval barriers. Learn how to move forward with confidence by understanding the publishing process and creating a successful book proposal. Allison shares actionable steps for pitching your book, including crafting detailed tables of contents, chapter summaries, and sample chapters. For fiction and memoir authors, she stresses the importance of writing the entire book. Gain insights, clarity, and the support you need to get your work published and make your dreams a reality.


    00:00 Embrace Your Unique Voice

    01:12 Overcoming Self-Doubt

    03:24 Breaking Free from Peer Approval

    05:50 Your Perspective Matters

    07:10 Debunking Publishing Myths

    08:31 Understanding Nonfiction Book Deals

    08:54 Crafting a Winning Book Proposal

    09:53 Essential Elements of a Book Proposal

    11:52 Overcoming Barriers to Publishing

    12:22 Taking Action: Your First Steps



    📚 Resources Mentioned:

    How to Get a Book Deal: https://www.lanelit.com/book-deal


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!

    👍 Like, comment, and share this video if you found it helpful!







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    14 mins
  • #18 Author Branding 101: Making Your Book and Voice Recognizable
    Oct 1 2024

    Send me a text!

    In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance.


    00:00 Introduction to Author Branding

    00:19 The Importance of Consistency

    01:15 Defining Your Author Brand

    02:02 Building Your Brand

    02:23 Engaging with Your Audience

    05:09 Practical Tips for Author Branding

    07:22 Case Studies and Examples

    09:21 Conclusion and Final Thoughts



    📚 Resources Mentioned:

    • Author Brand + Bestseller School: https://www.lanelit.com/bestseller


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!

    👍 Like, comment, and share this video if you found it helpful!







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    11 mins
  • #17 Overcoming Overwhelm: Simplifying Your Book Launch and Digital Presence
    Sep 26 2024

    Send me a text!

    In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out.


    00:00 Introduction: The Importance of Your Book and Message

    00:42 Facing Overwhelm: Common Struggles for Authors

    01:22 Three Key Strategies for Success

    02:01 Consistency Across Owned Platforms

    04:25 Elevating Your Message

    05:53 Understanding Your Audience

    07:53 Recap and Final Tips

    11:52 Buzzworthy Book of the Week

    12:47 Final Thoughts and Call to Action


    📚 Resources Mentioned:

    • Author Brand + Bestseller Launch School: https://www.lanelit.com/bestseller
    • Children of Darkness and Light: Lori Vallow and Chad Daybell: a Story of Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108




    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!

    👍 Like, comment, and share this video if you found it helpful!







    Show more Show less
    14 mins

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