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Welcome to another episode of The Author’s Edge, where we’re demystifying the path to publishing success! This week, we’re tackling a burning question: "How big does my platform need to be to get my book published?" If you’ve ever been told to spend years building an audience before you pitch your book, think again. In this episode, you’ll discover why visibility trumps numbers and how to position your book for success in today’s publishing world.

What You’ll Learn:

• The key difference between visibility and follower count—and why it matters.
• How to prove there’s an audience for your book without spending years building a platform.
• Common misconceptions about author platforms (and what publishers really want).
• Actionable strategies to market your book pitch effectively.
• Why engagement is more critical than having a large audience.

Resources Mentioned:

• Connect with Allison Lane: Allison@LaneLit.com
• Article: "Building a High-Engagement Platform"
• Related episode: "Crafting a Winning Book Pitch" (Episode 12)
• Marketing tips for nonfiction authors: Nonfiction Marketing Guide

Timestamps:
1:10 – "What is an author platform today?"
3:20 – "Why visibility matters more than follower count."
7:45 – "Debunking the myth: Building a platform doesn’t take years."
12:00 – "How to showcase your audience’s eagerness to publishers."
15:30 – "Actionable steps to market your book pitch effectively."

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